Dunkin’ has ushered in the Halloween season with its eagerly awaited seasonal menu, officially launching on 30 September. The popular doughnut chain is offering an array of spine-tingling beverages and treats designed to captivate consumers looking to indulge in the festive spirit.
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Among the standout items this year are vibrant drinks featuring a striking green apple flavour, including the new Green Apple Dunkin’ Zero, a sugar-free energy drink that boasts a refreshing taste. In addition, this year’s Halloween selection expands on the Dunkin’ Zero range with exciting variations such as Midnight Apple Dunkin’ Zero, which blends blackberry into the mix, and the Candy Kiss Dunkin’ Zero that combines green apple with mango.
Dunkin’ has also introduced an innovative Purple Marshmallow Cold Foam to its menu, allowing customers to enhance a variety of drinks with a smooth and colourful topping. One intriguing option is the Sour Apple Energy drink, which marries the Green Apple Dunkin’ Zero with sour lemonade complemented by the cold foam, while other options include the Dark Spell Daydream Refresher packed with berry clementine and blueberry flavours.
In addition to these new drinks, Dunkin’ has creatively reimagined classic offerings with Halloween twists. The Terror-misu Cloud Latte, Franki Matcha, and Creepy Crawler Coffee Chiller are set to delight fans of the brand, showcasing an enticing addition of the Purple Marshmallow Cold Foam to beloved recipes.
Not to be outdone, the Halloween menu also features the Midnight Potion Refresher, which modifies the Berry Clementine Refresher by adding blueberry and green tea. Meanwhile, the Werewolf Punch Refresher combines blackberry, clementine, mango, and pineapple flavours with a splash of lemonade for a truly festive drink. The Nutty Nightmare Iced Coffee, infused with tiramisu and toasted almond notes, rounds out the selection perfectly.
Dunkin’ is enhancing the menu rollout with a rewards programme that offers special promotions throughout October. These perks include quadruple points for rewards members who place drink orders ahead on Mondays until 26 October, as well as triple points on purchases of half a dozen, a dozen doughnuts, or 25- or 50-count Munchkin orders on the spooky days of 30 and 31 October.
In addition to the tantalising treats, Dunkin’ plans to keep the excitement alive by sharing “mystery clues” and “spooky reveals” all month long. On 8 October, the brand is set to unveil its next clue in a Halloween-themed storytelling campaign that will take place in Salem, Massachusetts, a city renowned for its rich Halloween traditions.
Social media fans are anticipating a return of the beloved Spidey D, Dunkin’’s famed Spider Donut character, who has previously delighted audiences online. References to “a familiar eight-legged friend” in promotional posts have stirred curiosity among followers. The Spider Donut, which features a chocolate Munchkin atop vanilla frosting with a playful chocolate drizzle, garnered a loyal fan base when it first appeared on Dunkin’s social media in 2024. The character’s return is keenly anticipated, with fervent comments flooding the platform as fans eagerly ask, “Where is Spidey D?”
With Halloween just around the corner, Dunkin’ is ingeniously blending festive creativity with delectable offerings, aiming to create a memorable experience for customers. From eye-catching drinks to the return of beloved characters, Dunkin’ seems committed to ensuring that the spirit of the season resonates throughout its stores. As the month progresses, patrons can expect further delightful surprises and announcements, enhancing their Halloween experience with each visit.