Former NFL Star Brian Dawkins Voices Concerns Over Unauthorised Use of Likeness
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Former Philadelphia Eagles safety Brian Dawkins has publicly expressed his discontent regarding the Department of Homeland Security’s (DHS) use of his name, image, and likeness in a promotional video. The Hall of Fame player, regarded as one of the most outstanding defensive players in NFL history, stated that he did not give permission for the DHS to utilise his likeness in any form.

Dawkins, who played for the Eagles between 1996 and 2008, was featured in a highlight reel shared by DHS in connection with a report of a migrant caravan purportedly travelling from Honduras towards the United States border. The video showcased some of Dawkins’ most iconic moments on the field, including notable tackles and his well-known rallying cry, “the time has come.” Following the release of the video, Dawkins took to social media to clarify his stance, asserting, “I didn’t give permission for my name, image and likeness to be used by anybody.”
The NFL responded promptly by contacting the DHS with a request for the removal of the video. Brian McCarthy, a spokesperson for the NFL, confirmed to The Philadelphia Inquirer that the league had indeed asked for the video to be taken down. He refrained from elaborating further when approached for additional comments.
The video, featuring highlights from Dawkins’ illustrious career, was uploaded on social media under the caption “Our time has come” and set to the track “Blind” by the band Korn. While the video remained accessible on social media platforms as of Tuesday afternoon, its use by the DHS has sparked backlash, not just from Dawkins but also from the NFL as a whole.
Considering the context, it is essential to note that unauthorised use of footage in promotional materials falls under the purview of intellectual property rights, which typically require explicit consent from the individuals involved. This is a principle that sports leagues have consistently enforced, and the NFL is no exception to this rule.
In a statement to PEOPLE, a spokesperson for DHS indicated that the department was committed to “playing lockdown defence at the border” and stated, “We will use every Weapon at our disposal, from A to X, to keep Americans safe.” However, DHS did not address the NFL’s request for the video’s removal or elaborate on any further communications between the agency and the league.
Dawkins is not alone in his objections to being featured in political messages without permission. The Trump administration has come under scrutiny for similarly utilising various pop culture elements, from sports highlights to popular songs, in its promotional materials. This has led to pushback from several artists. High-profile musicians such as Ariana Grande, Zara Larsson, and Katy Perry have all publicly objected to the use of their music in political contexts.
The situation has raised wider questions about the ethical implications of appropriating individuals’ likenesses and artistic works for political purposes without their consent. In one notable incident, singer-songwriter JMSN issued a cease-and-desist notice regarding his song “Love Me” after it was featured in an advertisement by the Trump administration aimed at promoting a specific political narrative.
As the debate unfolds, the legality of such ads has been challenged, sparking discussions among senior Republicans regarding their appropriateness. The White House, however, maintains that the advertisements constitute legal public service announcements funded by taxpayer resources.
The events surrounding the unauthorized use of Brian Dawkins’ likeness highlight the broader issues of consent and representation in the intersection of sports, entertainment, and politics. As public figures, it is critical for individuals to retain control over how their names and images are used, particularly in politically charged contexts. Dawkins’ refusal of permission sets an important precedent that could influence how celebrities and athletes negotiate the use of their likenesses in the future.
With the ongoing dialogue about consent and usage rights in promotional materials, it remains to be seen how the DHS and other political entities will adapt their practices in this regard. Meanwhile, Brian Dawkins has reaffirmed his stance, underscoring the importance of respecting individuals’ rights over their own identity.
