Dunkin’ has announced an exciting giveaway as it ushers in the autumn season. On September 24, the popular coffee and doughnut chain will be distributing one million free coffees to customers, in collaboration with the iconic New England brand, L.L.Bean. The announcement was made through Dunkin’s Instagram broadcast channel, which is designed to keep its most passionate fans informed about the latest promotions.
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To claim a free coffee on the designated day, customers will need to enter the promo code “JUST4U” in the Dunkin’ app. The offer allows each customer to redeem one coffee certificate, which can be used within three days of entering the code. However, customers should note that the promotion does not apply to cold brew beverages or extra-large hot coffees.
In an official statement, Dunkin’ expressed enthusiasm about the promotion, stating, “We’re doing the most for fall, so to celebrate, L.L.Bean and Dunkin’ are giving you a million free coffees!” This collaboration marks Dunkin’s first merchandise partnership with L.L.Bean, further enhancing the celebratory nature of the promotion.
The partnership aims to honour the seasonal pastimes beloved in the Northeast, encompassing everything from brisk morning coffee runs to stylish fall attire. The release of this exclusive merchandise collection was timed perfectly with the start of the autumn season, launching on September 22. This timing reinforces the symbolic connection between the changing seasons and the warm, comforting experience that both brands are known for.
The merchandise collection is particularly appealing, featuring a limited-edition Dunkin’ x L.L.Bean Birdseye Sweater Cup Sleeve which is available with the purchase of either a hot or iced coffee on the day of launch. In addition to the cup sleeve, customers can look forward to a full-size pink-and-orange Birdseye Sweater, as well as a Boat and Tote Bag adorned with the branding of both companies.
The festivities will culminate in an exciting finale with National Coffee Day on September 29. Dunkin’ Rewards members will enjoy a complimentary coffee with any purchase made through the app. On the same day, the brands will launch an L.L.Bean Coffee Tote for $24.95, available on DunkinRunsonMerch.com and at select stores in Maine.
Bringing the campaign to life, Dunkin’ and L.L.Bean will be engaging with customers directly by taking their unique Dunkin’ x L.L.Bean Bootmobile on a journey from Maine to Boston, distributing gift cards at Dunkin’ locations. This road trip, spanning from September 21 to September 29, highlights the commitment both brands have in connecting with their customers and celebrating the quintessential joys of autumn.
Dunkin’ has been actively engaging its audience since launching its Dunkin’ Diehards Instagram broadcast channel on July 31. In recent months, the channel has already given away millions of free Refreshers and announced promises of additional freebies, including a million free espresso drinks.
This collaboration not only highlights Dunkin’s dedication to its seasonal menu offerings but also reinforces the growing trend of partnerships between food brands and lifestyle companies. As customers embrace the onset of fall, they can look forward to making memorable experiences with Dunkin’ and L.L.Bean, all while enjoying a complimentary cup of coffee.
As National Coffee Day approaches, both brands invite their loyal followers to immerse themselves in the autumn spirit through a series of promotions, giveaways, and exclusive merchandise. This initiative is set to be a heart-warming celebration of community, comfort, and the love of coffee as the days grow shorter and the air gets cooler.