Rachel Zoe on Her Fashionable New Cancer-Screening Call to Action — and Why She Doesn’t Watch Herself on “RHOBH”

**Rachel Zoe Launches Bomber Jacket to Promote Cancer Screening Awareness**

Fashion designer and reality television personality Rachel Zoe is making a bold move to merge her love for fashion with a pressing health message. In collaboration with Aflac, Zoe has unveiled a limited-edition bomber jacket that aims to raise awareness about the importance of cancer screenings. The initiative, titled “Fit Checks,” features a unique QR code embedded in the jacket’s design, directing wearers to an assessment tool that helps them identify the appropriate cancer screenings for their needs.

The campaign holds personal significance for Zoe, who has witnessed the impact of cancer on her loved ones. She shared that numerous family members and friends have been affected by various forms of the disease, including breast and prostate cancer. Furthermore, she tragically lost two dear friends to advanced colon cancer. “I don’t think there’s a person that I know who hasn’t been touched by cancer, either personally or through friends and family,” Zoe remarked.

When approached by Aflac, Zoe felt an immediate connection to the cause. “When Aflac asked me to participate, I thought it was an incredible concept,” she stated. The bomber jacket, characterised by its chic blue hues and chunky zipper, boasts a versatile silhouette that can be worn in multiple ways—whether open, closed, or fully zipped. However, she stresses that the QR code is the aspect she believes will generate the most meaningful impact, encouraging people to engage in vital health conversations.

Zoe believes that fashion can play a pivotal role in making health discussions more approachable. “Everyone conducts fit checks in some way; they check themselves in the mirror. By incorporating fashion into this process, I hope to make it more enjoyable and less daunting,” she explained. The designer added that the jacket could foster a communal approach to health awareness, suggesting that friends should encourage each other to stay proactive about their health through screenings.

Highlighting the fear that often surrounds health checks, Zoe emphasised the need to demystify the experience. “Many individuals lack awareness about their screening needs, and some fear what they might discover,” she noted. By combining style with health advocacy, Zoe hopes her jacket will alleviate some of the intimidation associated with seeking medical guidance.

In her effort to make health awareness a collective experience, Zoe envisions groups of friends motivating and supporting each other in taking health checks seriously. “Anything that seems scary becomes less overwhelming when you share it with friends,” she said, further insisting that sharing the message encourages a broader reach. “You do it, then you encourage your friends to do the same.”

Alongside her health advocacy, Zoe is also making headlines for her return to reality television on *The Real Housewives of Beverly Hills*. Despite her renewed presence on screen, Zoe has made it clear that she does not engage in watching herself on the show. “I have a rule not to watch myself,” she stated, acknowledging that she does catch snippets here and there out of necessity for interviews but prefers to avoid the experience. “It’s an exercise in control,” she added, describing the need to remain detached from the unfolding drama.

The designer was recently questioned about the recent changes in the cast of *Real Housewives*, including the departure of Amanda Frances and the introduction of Leah Remini. When addressing Frances’ exit, Zoe opted for a diplomatic “no comment,” while noting that her interactions with Remini have been minimal despite meeting her years ago.

Whether she is promoting health awareness through a stylish bomber jacket or sharing her journey on reality television, Rachel Zoe aspires to inspire people to utilise their voices constructively. “Let’s use our voices for good,” she stated, underlying her broader hope that her fashion endeavours will lead to greater health awareness and community support. With these dual ventures, Zoe continues to blur the lines between fashion and philanthropy, advocating for a world where style not only makes a statement but also promotes vital health conversations.