In a light-hearted moment on the set of the Today show, Al Roker playfully referred to veteran journalist Keith Morrison as “Dateline Daddy”, leaving Morrison momentarily speechless. This amusing exchange occurred during a segment on 22nd September, where Morrison, aged 79, and several of his colleagues from the popular programme Dateline, including Lester Holt, Josh Mankiewicz, and Andrea Canning, were present to promote the upcoming 35th season of the show.
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Roker, 72, opened the conversation by mentioning the quirky nickname, which sparked laughter among the Dateline team. Morrison, taken aback, asked if that was indeed his internet moniker. Roker cheekily claimed to have invented the title, only to later insist that it was legitimate, suggesting it was a creation of Holt instead.

The playful banter continued as Roker jokingly asked Morrison if he would consider being his “Dateline Daddy”. Amidst the amused reactions from the team, Canning remarked that Roker was the only person capable of concocting such a nickname. Yet, Roker remained adamant, stating, “I didn’t come up with it!” The interaction highlighted the camaraderie and jovial atmosphere present among the seasoned journalists.
The primary reason for the group’s appearance on the Today show was to celebrate the milestone of 35 seasons of Dateline, with the much-anticipated premiere set for 25th September. The upcoming season promises a fresh format, featuring additional two-hour episodes, which Holt noted were particularly favoured by audiences. He expressed his enthusiasm, highlighting that the team would be “pretty busy” producing new content while also commemorating their achievement.
Lester Holt, who is 67, acknowledged the significance of reaching such a milestone in broadcast journalism. He stated, “I’ve always believed, and I think a lot of people agree, that the Dateline producers and correspondents are really the best storytellers out there.” His comments reflect a deep appreciation for the craft of storytelling, which has been a cornerstone of Dateline’s success.
Holt further elaborated on the intricate nature of their work, emphasising that compelling storytelling goes beyond merely presenting information on camera. He noted that the ability to weave complex narratives filled with unexpected twists is what keeps viewers engaged and eager for more. “You hear these stories and you want to know more and more and more,” he remarked, underscoring the show’s addictive narrative style.
As anticipation builds for the new series, fans of Dateline are keen to see how the latest episodes will continue to explore intricate stories with depth and creativity. The juxtaposition of entertaining yet serious journalism is a hallmark of the show, which has garnered a loyal following over the years.
With season 35 premiering on NBC at 9 p.m. ET, the Dateline team is looking forward to delivering more captivating stories to viewers. The combination of seasoned journalists and innovative storytelling methods has proven to be a winning formula, ensuring the programme remains relevant and engaging.
As the team brings enthusiasm into this new chapter, they seem well aware that their audience’s appetite for gripping tales remains insatiable. With laughter, camaraderie, and a firm commitment to journalistic integrity, Dateline is set to continue its legacy of excellence in broadcasting.
