**Will Arnett Embraces Quirkiness in Subway’s Latest Campaign**
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Will Arnett, the beloved actor known for his iconic roles in television series such as *Arrested Development* and *BoJack Horseman*, has collaborated with Subway for the brand’s new promotional campaign entitled “Feed Your SUBconscious.” The partnership presented an opportunity for Arnett to embody a variety of offbeat characters, each representing the inner voices we often ignore when faced with appetites or food choices.
In a recent interview, Arnett expressed his excitement about the campaign, highlighting his longstanding fondness for Subway. “I’m hungry a lot of the time,” he admitted during a Zoom conversation. His enthusiasm for the brand made the collaboration an easy decision. “I’ve always been a Subway fan,” he stated, noting that he has enjoyed the experience of eating at Subway for years.
The campaign showcases Arnett’s comedic talents as he morphs into multiple distinctive personalities, each grappling with food cravings. His characters range from a quirky cowboy to a character relaxing in a sauna, where he amusingly dons a wig and swims in a playful costume. “I loved the process of getting to wear all these different wigs,” he commented, recounting moments of hilarity and awkwardness, particularly regarding a comically awkward dance performed in character.
Subway’s campaign allows Arnett to leverage his unique vocal talent, which has become a defining aspect of his career. He shared an amusing anecdote about how his voice has led to unexpected public recognition. “This summer, I was with my kids, and I asked someone for assistance in a shop,” he recounted. Surprisingly, a staff member recognised him solely by his voice, exclaiming, “Are you BoJack?” demonstrating the cultural impact of his character.
Arnett also reflected on the enduring legacy of *Arrested Development*, which concluded after five seasons in 2019. He shared his surprise upon recently encountering a trailer for the show while browsing Netflix. “It was trippy watching Jason [Bateman] in the trailer and seeing how we both look so different,” he noted. The passage of time brings both nostalgia and a touch of disbelief, especially in recalling the early days of their careers.
While Arnett admires his friend Bateman’s current appearance, he joked about the actor’s health-conscious dining habits. “Subway would fall right in line with what he’d need,” he remarked, suggesting that the array of fresh options might serve as a healthier alternative for Bateman, who has been known to juggle nutrition with temptation in his diet choices. His good-natured comments reflect a close camaraderie between the two.
Amidst the light-hearted banter, Arnett mentioned his own family dynamics. He shares three sons: Abel and Archie with his ex-wife Amy Poehler and Alexander with former partner Alessandra Brawn. As a dedicated father, he noted that his teenage son Abel is particularly fond of Subway, often accompanying him on trips to their local restaurant. “He, like me, is a huge fan of Subway,” he said, revealing that they have a preferred outlet nearby.
Looking forward, Arnett is set to join Bateman and Sean Hayes for a live show of their popular podcast, *Smartless*, at the Hollywood Bowl on 17 October. With palpable excitement, he described the upcoming event as a “pinch-me moment,” acknowledging the joy he feels in connecting with audiences. The journey of his career seems to blossom further, and he expressed gratitude for every opportunity.
As Will Arnett navigates his evolving career, his new role in Subway’s campaign resonates with fans old and new. His ability to blend humour with character work continues to delight audiences, and the light-hearted, relatable messaging of the campaign is likely to leave a lasting impression. With an eye on upcoming projects and cherished moments with his family, Arnett remains a vibrant presence in the entertainment industry.