In a tragic turn of events, Presley Gerber, son of renowned model Cindy Crawford and entrepreneur Rande Gerber, has passed away at the age of 27. His death, confirmed by a report from the Los Angeles County medical examiner, occurred on September 20 in a rehabilitation facility. The details surrounding his passing remain limited, and an autopsy is reportedly pending.
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The family made a heartfelt statement to the media, requesting privacy as they navigate this challenging period of grief. A representative for the family, which includes Presley’s younger sister, Kaia Gerber, conveyed their desire for solitude during what they described as a “very difficult and painful time.”
Presley Gerber was born in Beverly Hills, California, in 1999, into a family well-acquainted with public life. He not only followed in his mother’s footsteps as a model but also became an advocate for mental health awareness. In recent years, he had spoken candidly about his own battles with mental health issues and substance abuse, expressing a desire to help others who might be struggling.
His journey has not been without its challenges. Presley faced legal troubles in December 2019 when he was charged with driving under the influence (DUI). In 2020, he made headlines for tattooing the word “MISUNDERSTOOD” on his face, a statement that he later seemed to reconsider, as he was seen appearing to have the tattoo removed the following year.
In discussions about his mental health, Presley highlighted the importance of sharing one’s experiences to promote understanding and recovery. On the Studio 22 podcast, he stated, “Having struggled with mental health, depression, and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do.”
To further raise awareness, Gerber initiated ‘Mental Health Mondays’ on his Instagram account, where he shared personal insights and strategies for engaging with recovery circles. In one of his videos from 2024, he discussed the power of collective experiences in overcoming shared challenges. However, a still-active Instagram account featured a since-deleted video in December 2025, where he revealed he was taking multiple medications to manage his panic attacks, including Buprenorphine, Xanax, and Valium.
Public appearances were consistent for Presley until recent months, with his latest outing recorded in June at the We Are ENOUGH x Aviator Nation launch event in Malibu, where he was with his parents. He had also been seen with them and his sister at a separate event for Kaia’s fashion line earlier in May.
Presley Gerber’s tragic passing highlights the often-overlooked challenges faced by those who live in the public eye, particularly concerning mental health. His legacy as a model and advocate for those dealing with similar issues leaves a significant mark on the conversation about mental health awareness.
He leaves behind a grieving family, including his sister Kaia, who is herself a prominent figure in the fashion industry. The Gerber family, known for their deep connections and admiration for one another, will undoubtedly feel his absence profoundly as they move forward during this incredibly tough time.