Presley Gerber, the son of renowned model Cindy Crawford and businessman Rande Gerber, has tragically passed away at the age of 27. His death occurred on Sunday, September 20, at a rehabilitation facility, as confirmed by records from the Los Angeles County Medical Examiner. The news has sent shockwaves through the community, with many friends and loved ones expressing their grief over the loss.
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Among those mourning the young model is Paris Hilton, a long-time friend of Gerber. In a heartfelt Instagram tribute, Hilton shared her devastation, describing Presley as a “beautiful soul” with a kind and gentle heart. Reflecting on their friendship, she expressed disbelief at the news of his passing, stating, “I’m completely heartbroken. I still can’t believe this is real.”
Hilton elaborated on her fond memories of Presley in her Instagram Story. She labelled him “sweet, sensitive, and kind,” adding that those who knew him were fortunate to experience his unique spirit. Describing him as someone with “a gentle heart,” she emphasised how special he was, noting that he made a lasting impact on those around him. Accompanying her message was an acoustic rendition of Eric Clapton’s “Tears in Heaven,” a poignant choice given the circumstances.
In this challenging time for the Gerber family, a representative for them has requested privacy. They are understandably grappling with the profound sadness that comes with losing a loved one. Presley’s family includes his sister, Kaia Gerber, who herself is celebrated in the modelling industry, and both parents have enjoyed influential careers in fashion and business.
Presley’s life in the public eye began at a young age when he signed with IMG Models at just 15. His modelling career rapidly progressed, allowing him to showcase his talents on major platforms including the Los Angeles runway for Moschino and the prestigious Dolce & Gabbana shows in Milan. His work established him as a prominent figure in the industry alongside his sister.
In addition to his modelling achievements, Presley was candid about his personal struggles, particularly concerning mental health and substance abuse. In a revelation during a podcast in February 2023, he described his ongoing battle as “a big part of my life” and a “24/7 job.” His openness about his challenges was part of his desire to help others who might be facing similar issues. “I’ve seen a lot of stuff, and I’ve learned a lot of things,” he said, indicating his hope to prevent others from experiencing the same hardships he endured.
Tragically, Presley had faced several difficulties in his life, including a DUI charge in December 2019, which shed light on the complexities of his journey. In 2020, he marked this struggle with a face tattoo reading “MISUNDERSTOOD,” although reports indicate he sought to have it removed a year later.
In her tribute, Hilton concluded by extending her condolences to Presley’s family, saying, “My heart is with your entire family during this unimaginable time.” She expressed her love for him, stating, “Rest in peace, my friend. Love you forever. You will be so deeply missed.”
Presley Gerber’s passing is a stark reminder of the ongoing challenges many face with mental health and substance use. His journey, marked by both success and struggle, resonates with many, serving as a call for understanding and compassion. The Gerber family’s request for privacy reflects the importance of respecting their grief as they navigate this deeply painful chapter in their lives.
If you or someone you know is struggling with substance abuse, help is available. You can reach out to the Substance Abuse and Mental Health Services Administration (SAMHSA) helpline at 1-800-662-HELP for support and guidance.