Presley Walker Gerber, the son of renowned model Cindy Crawford and businessman Rande Gerber, tragically passed away on September 20 at the young age of 27 while undergoing treatment at a rehabilitation facility in California. His death has sent ripples through both the fashion industry and mental health advocacy communities, drawing attention to his candid discussions surrounding his struggles with mental health and addiction.
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An advocate for mental health awareness, Gerber took to social media to candidly share his personal experiences. In a heartfelt message posted in December 2025, he expressed his belief that “honesty is the best policy” when confronting such personal challenges. Over the years, he used various platforms to shed light on his battles, hoping to inspire others who might be facing similar difficulties. His sister, Kaia Gerber, recently praised him for his open approach, reflecting on how he transformed the narrative around mental health in their family, stating that “hiding something only makes the person feel ashamed.”
Presley Gerber’s journey into mental health advocacy began in 2023, when, at age 23, he revealed on the “Studio 22” podcast that his own struggles with depression had inspired him to raise awareness. He expressed a profound desire to help others find their way out of dark places, stating, “Having struggled with mental health… I think that whether I help one person or a hundred people, that’s all I need to do.” His emphasis on inclusivity and the absence of judgement resonated with many, creating a supportive dialogue around mental well-being.
In December 2025, Gerber provided a detailed account of his treatment regimen, which included consultations with as many as 15 different psychiatrists and a myriad of medications. He openly discussed the complexities associated with mental health treatments and expressed his fears regarding reliance on pharmaceuticals. His reflections highlighted the chaotic nature of managing mental health, stating, “It’s kind of scary, but hopefully between my research and their research… we can figure this out.”
Notably, Gerber also explored alternative treatment methods for addiction. In one of his final social media posts, he shared his experiences with psychedelic drug treatments, specifically mentioning ibogaine, a substance derived from an African shrub that is purported to aid in addiction recovery but is not legal in the U.S. He described the emotional turmoil he experienced undergoing the treatment, stating, “I was absolutely terrified… I knew why I was there. I faced what I had been running from.” This openness about such a controversial treatment strategy demonstrates Gerber’s commitment to destigmatising mental health discussions.
To further engage with his audience, Gerber initiated the “Mental Health Mondays” series on Instagram. This platform was designed to encourage real conversations about issues that are often concealed. He observed with pride how his message resonated and created a movement for openness and healing, believing that there is strength in vulnerability. The impact of his message was profound, as he encouraged his followers to be honest about their experiences and to seek help without fear of judgement.
In addition to pharmacological treatments, Gerber also made lifestyle adjustments to enhance his mental health. He chose to abstain from alcohol and sought to surround himself with positive influences, as he acknowledged the complex social dynamics within Hollywood. He asserted, “I try not to be around them,” affirming the importance of a supportive environment in maintaining mental well-being.
Before his untimely death, Gerber made what would become his last public appearance at a mental health awareness event. During this engagement, he shared words of encouragement for those grappling with tough moments, emphasising the importance of movement and connection with nature. “Move your body regardless of how you’re feeling,” he advised the audience. His compassionate approach left a lasting impression, encouraging individuals to prioritise their mental health.
While Presley Gerber’s life was tragically cut short, his legacy as a mental health advocate is poised to continue impacting countless lives. His willingness to share his struggles openly has paved the way for increased discussions on mental health, encouraging others to confront their challenges with honesty and support. His story serves as a poignant reminder of the importance of compassion and connection in the journey toward healing.