Ashtin Earle, the star of the popular reality series “Earle Meets World,” has recently been named the new face of MACzine, MAC Cosmetics’ digital platform that celebrates beauty and artistry. This appointment comes at a time when the influencer’s popularity is surging, bringing her personal and family life into the limelight as viewers follow her journey on the small screen.
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In her debut for MACzine, Ashtin presents a more nuanced version of herself, delving into her beauty philosophy, sharing her favourite products, and revealing insights that may surprise her fans. Notably, she describes herself as somewhat reserved, contrasting the image of an exuberant social media personality. “Something people will learn about me on Earle Meets World that might surprise them is the fact that I do have emotions sometimes,” Ashtin admitted in an interview alongside her striking photoshoot, captured by Sarah Pardini.

While her online persona might suggest confidence, Ashtin often feels shy and takes time to warm up to new acquaintances. She explained how her Instagram bio—“tall, dark, & handsome”—originated as a playful joke during her high school years but has since become a defining part of her online identity.
Ashtin’s beauty style is distinctly her own, favouring cool-toned dark makeup over warmer shades. She candidly expressed her aversion to pink hues, stating, “One thing in makeup I don’t like on myself is anything really pink. Every time I try to put a pink lip on, I feel like I look like a clown, but it looks so good on other people.” This honesty gives her fans insight into her unique preferences within the beauty landscape.
In what may be seen as a controversial stance among beauty enthusiasts, Ashtin has a different approach towards mascara. While many consider mascaras a must-have in their makeup routines, she is less convinced. “This might be controversial. I know most people always say no look is complete without mascara, but honestly when I’m doing my normal glam, I feel like I don’t need it,” she revealed.
Sisterly influence plays a significant role in shaping Ashtin’s beauty habits, with her sister Alix providing pivotal advice. “The best beauty advice anyone has ever given me was when my sister told me to thin out my eyebrows,” Ashtin recalled. Her excitement about the transformation highlights the remarkable impact that simple beauty tips can have on an individual’s confidence.
Ashtin’s history with MAC Cosmetics is fondly rooted in nostalgia, recalling her first purchase—a classic Ruby Woo lipstick. “I used to do dance competitions when I was younger, and for our Christmas performances, we had to get specifically Ruby Woo,” she reminisced. This early connection with the brand has transitioned into a more streamlined makeup routine today, which includes key products like Lip Pencil in Stone and Plum, finished off with Lipglass for that perfect pout.
Looking ahead to potential future collaborations with MAC, Ashtin has even proposed a concept for her own product. She envisions a lipstick named “Tini,” inspired by her friends’ nickname for her, and its packaging reminiscent of a martini glass: “If it had clear packaging, you could see the lipstick on the inside—that would be really cool.”
Beyond her on-camera persona, Ashtin emphasises the importance of not taking life too seriously. Familiarly dubbed “Turtle” by her family, she showcased a keepsake—a LEGO turtle replica gifted to her on Valentine’s Day—which encapsulates her playful spirit and personal connection to her nickname.
In summation, Ashtin Earle is carving out a distinct space in the beauty world, defined by sincerity and unique self-expression. Her beauty philosophy is refreshing, promoting an authentic approach that speaks to her audience, and she continues to develop her identity both on and off screen with creativity and style.
