### Jon Heder Revisits Iconic Dance Moves in New Fel Beauty Campaign
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Jon Heder, best known for his memorable role as Napoleon Dynamite, has returned to the spotlight with a new campaign for Fel Beauty. The advertisement, which cleverly nods to the beloved 2004 film, features Heder embracing his character’s signature dance moves, complete with an ’80s inspired windbreaker that fans of the film will instantly recognise.
In a recent interview with PEOPLE, Heder shared that he wanted to incorporate the character’s memorable dance routines into the ad because they evoke a sense of joy. He explained, “The dancing is just like, you dance because you feel good and you feel good when you dance.” This sentiment was central to his performance in Napoleon Dynamite, where dance was not just a routine but a form of self-expression.
The new ad showcases Heder applying the Fel Beauty Kissylips lip mask, an amusing reference to Napoleon’s famously chapped lips. Heder revealed that he collaborated closely with the brand’s founder, Jaimee Holmes, to ensure that while the connection to Napoleon Dynamite was apparent, it wouldn’t come off as a parody. “We’re not trying to do an obvious reference,” he noted, indicating that the aim was to present a subtle homage to a character who continues to shape his career over two decades later.
Despite the nostalgic references, Heder aimed to maintain a modern appeal in the campaign without being overly reminiscent of the past. He remarked, “We have this very kind of ‘80s costume and wardrobe,” adding that the purpose was to invoke feelings rather than a direct imitation of the iconic film.
The 48-year-old actor is a father of four and expressed curiosity about how his children might react to the ad. He suspected that his eldest could find it somewhat embarrassing, while his youngest daughter, who has shown an interest in makeup, might appreciate her father’s involvement with the Kissylips product. Heder shared, “She loves that I did the commercial for it,” reflecting on the pride he feels as a parent.
The Kissylips product line not only includes a hydrating lip mask but also a lip and cheek balm designed to add a hint of colour. When discussing his personal usage of the products, Heder joked about sticking to the clear formula, claiming, “My natural rouge is still thriving.” His light-hearted comment resonates with the down-to-earth persona he has carried since his early acting days.
Looking back on his career, Heder expressed gratitude for the lasting impact of his portrayal of Napoleon Dynamite. He feels fortunate to have connected with audiences through various roles over the years. “To be remembered for something people love is a sign of success,” he noted, adding that he feels “lucky and blessed” to still have these cherished memories tied to his work.
In an industry where typecasting and fleeting fame can often make lasting impressions elusive, Heder’s reflections illustrate the deep appreciation he has for the characters he has played. The love and recognition he receives from fans bolster his belief that there is “nothing better than being remembered and being loved for something that you love to do.”
For those looking to channel a bit of Napoleon’s quirky charm, the full line of Kissylips products, including the much-talked-about hydrating lip mask, is available for purchase online. As Heder embarks on this new venture, it’s clear that his journey as a beloved character is far from over.