Ariana Madix, famed for her role as host of “Love Island USA,” is making a triumphant return to Broadway this autumn, taking on the role of legendary singer Connie Francis in the musical “Just in Time.” Following her record-setting performance as Roxie Hart in “Chicago,” Madix’s latest theatrical endeavour signifies a shift in perspective, as she now feels empowered to showcase her talents rather than prove herself.
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The 41-year-old actress began her run at New York City’s Circle in the Square Theatre on September 12 and is set to perform until November 22, 2023. The musical, which tells the story of iconic performer Bobby Darin, presents a unique opportunity for Madix to immerse herself in the music of Francis, known for hits like “Who’s Sorry Now,” “Stupid Cupid,” and “Where the Boys Are.” In an exclusive preview, PEOPLE magazine captures Madix in costume, embodying the spirit of an artist whose work has resonated through generations.
Reflecting on her journey, Madix acknowledges the pressure she felt during her Broadway debut in “Chicago,” when she was eager to demonstrate her abilities and passion for theatre. “I’m proud of my work ethic and commitment,” she commented. “In my previous role, I wanted to prove that I belonged in the conversation of Broadway talent.” However, a powerful piece of advice from her friend and former castmate, Jeff Gorti, remained with her: “There’s nothing to prove, only to show off.” This mantra has reframed her approach as she steps into the role of Connie Francis.
Madix admits that this new mindset is liberating. “When I feel anxious or sense doubt from others about my readiness, I remind myself to focus on the joy of performing,” she explained. “It’s less about demonstrating my abilities and more about celebrating what I love to do.” This nurturing mindset has also facilitated her growth as a performer, allowing her to trust her instincts and embrace a more relaxed manner on stage.
“There’s no need to overcompensate,” she added, emphasising that sometimes less is more in performance. “I’ve learned that pursuing authenticity often brings out the richness in the character and the music.” This newfound confidence has enabled her to highlight Connie Francis’s bold personality, showcasing both sass and wit in her portrayal.
To prepare for her role, Madix has delved deeper into the legacy of Connie Francis’s music, which resonates personally with her. “Many of her songs were familiar to me before,” she noted. “My father grew up in the 1940s, so this era of music feels nostalgic.” As she reconnects with these melodies, she has embraced the emotion and energy that define Francis’s contributions to music history.
As Madix steps into her role in “Just in Time,” she joins a stellar cast featuring Tony Award nominee Jeremy Jordan, who plays Bobby Darin. The immersive production artfully converts Circle in the Square Theatre into an intimate nightclub setting, complete with a live band that enhances the experience. With a book written by Tony Award winners Warren Leight and Isaac Oliver, the musical captures the essence of its characters while paying tribute to the enduring impact of their music.
Madix’s return to Broadway comes as she balances her fame from reality television with her longstanding passion for theatre. Her journey began with aspirations of performing on Broadway after studying theatre at Flagler College in Florida. Before breaking into the world of theatre, she worked as a bartender while auditioning, a path that eventually led her to “Vanderpump Rules.”
“Just in Time,” alongside its musical numbers, vividly narrates the rise and challenges of Bobby Darin, whose career spanned from teen idol to an acclaimed artist, tragically cut short by a heart condition at the age of 37. As the show unfolds, audiences can also expect to hear classics such as “As Long as I’m Singing,” “Beyond the Sea,” and “Dream Lover,” creating a nostalgic atmosphere for attendees.
Tickets for “Just in Time” are currently available for performances through February 7, 2027, and the show has already recouped its initial investment, reflecting its significant popularity. As Ariana Madix brings her charisma and talent back to the stage, she is poised to capture the hearts of audiences once again, highlighting her journey and the joy of artistic expression.