American Girl, the beloved doll brand known for its immersive storytelling and historical characters, has officially unveiled its Girl of the Year for 2027. This year’s character, Daisy Davenport, brings a fresh narrative set against the backdrop of Madison, Wisconsin, marking a significant connection to the company’s origins in the state.
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Daisy’s story transports young readers to Camp Gowonagin, the same summer camp that the iconic character Molly McIntire attended in earlier decades. The announcement arrives as American Girl celebrates a monumental milestone, its 40th anniversary, which was commemorated in 2026. Daisy’s arrival represents both a new chapter for the brand and a homage to its rich history.
The character of Daisy is depicted as navigating the complexities of summer camp life. When a close friend is unable to join her, she faces the challenges of attending sleepaway camp alone. The narrative explores themes of courage and resilience as Daisy experiences homesickness, forges new friendships, and confronts her fears, including a notable aversion to the dark. The story aims to inspire young readers, illustrating that it is natural to feel a mix of confidence and uncertainty in new situations.
Daisy Davenport is represented by an 18-inch doll featuring striking green eyes and long auburn-red hair styled with bangs. The doll is equipped for her camp adventures, dressed in a vibrant purple T-shirt, dark blue denim skort, purple tennis shoes, and striped socks—stepping into the summer camp spirit.
To enhance the play experience, American Girl has designed an extensive collection of complementary outfits and accessories. One of the highlights is Daisy’s Camp Cabin, which can accommodate two dolls. It includes charming features such as bunk beds complete with cosy bedding, an outdoor vanity with a functioning sink and mirror, and a Camp Gowonagin flag, ensuring that playtime is as engaging as possible.
In addition to the cabin, customers can find a diverse range of outfits like Daisy’s soccer uniform and pyjamas, along with accessories including a s’mores kit and a guitar, further enriching her Camp Gowonagin experience. These items are designed to immerse children in Daisy’s world, allowing them to expand their imaginative play.
For those eager to delve deeper into Daisy’s adventures, a full-length novel titled “Meet Daisy Davenport,” penned by best-selling author Megan Wagner Lloyd, will be available to accompany the doll. This addition is expected to further enrich the storyline and offer children insights into Daisy’s life and experiences.
The official product launch for Daisy Davenport, the 2027 Girl of the Year doll, will occur on September 17 and will be accessible for purchase via AmericanGirl.com and in retail stores across the nation. The anticipation surrounding Daisy reveals the continued popularity of the American Girl brand and its ability to captivate young audiences.
American Girl has a storied history that dates back to its founding in 1986 by Pleasant T. Rowland. The inspiration for the brand emerged during a visit to Colonial Williamsburg, where she sought a gift for her nieces and noted a lack of options tailored for children. Recognising the opportunity, Rowland envisioned a line of dolls representing girls throughout American history, each accompanied by narratives and era-appropriate clothing.
The recent publication “The Making of American Girl,” released in May by American Girl Publishing, chronicles this journey, detailing how the brand evolved from its first dolls to encompass a diverse range of characters that millions of children have come to cherish. Characters such as the turn-of-the-century orphan Samantha, the 1760s Native American horse racer Kaya, and revolutionary Colonial-era figure Felicity illustrate the brand’s commitment to creating meaningful connections between history and play.
Daisy Davenport’s introduction not only represents a new character within this beloved tradition but also showcases American Girl’s ongoing mission to engage children with historical narratives in a fun and relatable way. As the brand looks towards the future with Daisy, it remains firmly anchored in its foundational commitment to education and imaginative play, ensuring it will continue to resonate with new generations of young girls.