**Taco Bell Revives Nostalgia with New Churro Ice Cream Taco**
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Taco Bell is set to launch a new dessert, the Salt & Straw Churro Ice Cream Taco, starting from 1st September, as part of a collaboration with the popular ice cream brand, Salt & Straw. This new offering comes after the discontinuation of the beloved Choco Taco in 2022, sparking a wave of nostalgia among fans.
The Churro Ice Cream Taco aims to capture the hearts of those who fondly remember the original Choco Taco. Priced at £3.99, this innovative treat features a waffle cone shell filled with churro ice cream, which is further adorned with puffed rice and a dark chocolate-flavoured coating.
In addition to the Churro Ice Cream Taco, Taco Bell will introduce the Salt & Straw Choco-Waffle Chiller, available exclusively at its Live Más Café locations. Starting at £4.69, this blended frozen beverage combines vanilla ice cream with churro crumbles, waffle cone fragments, and a crown of whipped cream, promising a delightful taste experience.
The creation of these new desserts follows the success of the Tacolate, which debuted in 2025. This previous offering, featuring cinnamon-ancho chilli ice cream, quickly became a favourite among customers, selling out during its launch weekend and generating considerable buzz on social media. Taco Bell noted that the positive reception of the Tacolate was a significant influence in the development of their latest culinary creations.
The Choco Taco, a staple of summer treats for decades, met an untimely end in July 2022 when Klondike announced its discontinuation. This announcement was met with shock by fans and even stirred reactions from various celebrities. Klondike attributed the decision to an unprecedented surge in demand for its other products, leading to the unfortunate retirement of the Choco Taco after nearly 40 years on the market.
Among those responding to the discontinuation was celebrity chef Andrew Zimmern, who took to social media to express his disbelief. He argued that the Choco Taco should not have been removed from the Klondike lineup, suggesting that other less favoured products, such as the Cone Zone or Cookies n’ Cream sandwiches, would be better candidates for discontinuation. Meanwhile, Chrissy Teigen echoed similar sentiments on her Instagram, voicing her disappointment while reminding fans that they had often overlooked the Choco Taco in favour of other treats.
Despite the Choco Taco’s absence, Taco Bell has managed to keep the spirit alive through its innovative new offerings. The response to the Churro Ice Cream Taco and the Choco-Waffle Chiller is expected to be strong, harking back to a time when the Choco Taco was a beloved item among sweet treat enthusiasts.
The efforts to revive this nostalgia are not just about sales. Taco Bell appears to be tapping into a deeper emotional connection that many consumers have with nostalgic foods. With food culture continuing to evolve, the focus on creating unique and indulgent treats is likely to resonate with customers looking for new experiences grounded in cherished memories.
As Taco Bell rolls out these new products, fans of ice cream and fast food alike will have the opportunity to indulge in a slice of nostalgia, reigniting their love for a classic treat amid contemporary twists that add a new flavour profile to familiar favourites. The return of such innovative desserts reflects the ongoing trend of combining nostalgia with modern culinary creativity, ensuring that the essence of beloved treats lives on for new generations to enjoy.