Ashlee Simpson and Daughter Jagger Snow, 11, Make Rare Modeling Appearance in Generational Justice Campaign

Ashlee Simpson Ross and her daughter Jagger Snow Ross have made a notable entry into the world of fashion modelling, starring in the latest campaign for the tween clothing brand Justice. Set to launch in October 2026, the Fall and Holiday campaign marks a significant moment for the duo, showcasing their unique bond while embracing the back-to-school spirit.

The campaign is particularly special, as Ashlee, a well-known singer and reality star, now shares the spotlight with her 11-year-old daughter. Jagger, who previously made her modelling debut for the brand Fear of God in 2022, appears alongside her mother in a series of stylish, relatable outfits. Ashlee, 41, sports blue jeans paired with a tan lace crochet sweater and slingback heels, while Jagger is pictured in a vibrant hot pink patterned sweater, black cargo jeans, and trendy sneakers.

Justice, established in 2004, aims to empower young girls through fashion, and the new campaign reflects a generational narrative. A press release from the brand highlights how mothers and guardians who grew up with Justice in the 2000s are now sharing the brand with their daughters, fostering a poignant connection between past and present fashion trends.

In her own words, Ashlee described the experience of modelling with her daughter as a “full-circle moment.” She expressed her belief that style has always been a significant form of self-expression for her, and she finds it particularly rewarding to witness Jagger as she carves out her own fashion identity. “Justice has always been about empowering young girls,” Ashlee noted, explaining why this campaign resonated so strongly with her.

Jagger, meanwhile, was clearly excited about the opportunity to work alongside her mother. Describing the experience as “so much fun,” she shared her enthusiasm about dressing up and meeting other young models on set. She also mentioned her admiration for Justice as one of her favourite brands, emphasising how this project feels like a dream come true.

The campaign comes as Ashlee balances her career with motherhood, being a parent to three children. She has an older son, Bronx Mowgli, whom she shares with ex-husband Pete Wentz, and two children, Jagger and Ziggy Blu, with her husband, Evan Ross. The couple often expresses their joy in parenting and the humorous anecdotes that arise from their family life.

Reflecting on Jagger’s birth, Ashlee and Evan shared a light-hearted story involving their famous families. At the time of Jagger’s delivery, they intended for a quiet moment as parents but were amused to find both their mothers observing from behind the curtain — with Diana Ross, Evan’s mother, humorously disregarding any attempts by nursing staff to keep her away.

Jagger has already demonstrated an interest in following in her parents’ creative footsteps. As early as 2021, when she was just six years old, Ashlee posted on social media about her daughter’s aspirations, which included goals of becoming an “artist, movie star, and to walk on a runway.” This early ambition aligns well with her recent modelling debut, showcasing the potential for a promising career ahead.

The partnership between Ashlee and Justice not only represents a fusion of family values and fashion but also aims to inspire young girls to explore their creative expressions. As Ashlee continues to cultivate her artistic journey both in music and modelling, she sets a positive example for her children, encouraging them to celebrate their individuality and talents.

As the weeks progress towards the campaign’s launch, the anticipation grows around how this mother-daughter duo will resonate with audiences. Their collaboration not only highlights the evolving landscape of children’s fashion but serves as a testament to the enduring bond between mothers and daughters as they navigate life together.