The Victoria’s Secret Fashion Show is set to return, making its way to Los Angeles this year after a two-year stint in New York City. Scheduled for Sunday, October 18, the event will commence at 4:30 p.m. PT. Fans eager to watch the spectacle can tune in live via YouTube and various social media platforms associated with Victoria’s Secret.
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In an exciting twist, this year’s show will afford fans the unique opportunity to win tickets through an initiative dubbed The Weekly Ticket Drop. Starting from this Thursday, anyone following Victoria’s Secret on social media can participate in weekly contests for a chance to attend the renowned event. Adam Selman, the brand’s chief creative officer, expressed enthusiasm about integrating fans into the show more than ever before.
“This idea [is to open] the doors a little bit, bringing fans into the fold, showing the heartbeat of this company, because a huge part of that heartbeat is the fans,” Selman stated. He noted that inviting fans to win tickets directly aligns with the brand’s renewed focus on community engagement, marking a significant shift from past decades where the show was more exclusive.
Additionally, Victoria’s Secret has sought to involve fans in the casting process through the recently launched Angels Among Us campaign. This initiative serves as a nationwide casting call, allowing aspiring models to submit auditions in cities including Chicago, Miami, Houston, and Los Angeles. The process culminated in a documentary that will debut on YouTube on September 27. Selman reflected on the overwhelming response from fans last year who expressed a desire to join the ranks of the brand’s iconic Angels.
“I received countless messages from fans asking, ‘How do I become an Angel?’” he recounted. By unfolding these initiatives, the brand aims to draw out stories and connections from fans that shape the overall narrative of Victoria’s Secret.
While Selman is keeping many details under wraps as the date approaches, he hinted at a more expansive and dynamic show this year compared to previous events in New York. “I wanted this to be bigger and bolder than last year, and we couldn’t find a space in New York that could accommodate everything we envisioned,” he explained, suggesting that the shift to Los Angeles reflects a fresh perspective on American culture and the aspirations tied to the American dream. He has branded this year’s theme as “Fandemonium,” which highlights the role of fans in the exhibition.
Selman mentioned that there will be some unexpected personalities making appearances at the show, aiming to delight long-time followers of the brand. “If the fans have been asking for it, the goal is to try to make it happen,” he said, implying that viewer engagement will be instrumental in shaping the event’s experience.
Among the stars confirmed to walk this year’s runway are familiar faces such as Gigi Hadid, Alex Consani, Paloma Elsesser, and Abby Champion. Selman also noted the surprise appearances from last year’s show, including athletes Angel Reese and Suni Lee, which were reportedly met with great enthusiasm from the audience.
Fans should also anticipate thrilling musical acts set to perform during the show, although details about the artists have not yet been announced. Last year, the stage was graced by the likes of Missy Elliott, Madison Beer, TWICE, and Karol G, setting a high bar for this year’s line-up.
As the date draws closer, additional highlights and information regarding the fashion show are expected to surface. Those interested in keeping tabs on this year’s event are encouraged to follow Victoria’s Secret’s official social media platforms, where updates will be shared regularly. The anticipation for the October show builds, as fans look forward to a celebratory fusion of fashion and community engagement.