Zara Larsson, the Swedish pop sensation, has taken to TikTok to address a surge of fan discontent regarding the high ticket prices for her forthcoming concert in Bangkok. The outspoken singer has expressed her frustration over the costs, which many fans deem excessive, particularly for her performance on November 1st at UOB Live.
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In her recent video, Larsson, 28, acknowledged the feedback she has received, asserting that she agrees with the consensus that the tickets are indeed “very expensive.” Prices for the concert range from approximately £70 to £98, with VIP options rising to about £224. Despite these figures aligning with the market rates for international acts in the Thai capital, the singer voiced her desire for a more accessible pricing structure.
“I really wish we had a cheaper entry tier so that more people could come,” stated Larsson. “I hate the fact that people genuinely want to come, but they can’t because of the prices. I don’t personally think a concert should be this super, super exclusive thing or something that you need to save for months for.”
This revelation highlights Larsson’s commitment to her audience and her belief that music should be accessible to all fans rather than an elitist experience. The Grammy-nominated artist expressed her intention to take a more active role in ticket pricing for her future tours. “I’ve been touring for the past year and I’ve learned so much,” she remarked. “I feel like I’ve bossed up.”
Despite the backlash, Larsson also found herself at the centre of some criticism regarding her promotional efforts. Acknowledging comments that labelled her outreach as “tone deaf,” she defended her duty as an artist to promote her shows. “I don’t think there’s anything embarrassing about promoting my shows and myself because that’s sort of, like, what I do,” she responded.
Moreover, Larsson reflected on her music’s impact in Thailand, admitting that her popularity is still on the rise in the region. “You can’t be big everywhere. I just sort of became big in America last year,” she explained. The singer seems to accept the variability of demand for her concerts based on geographical differences.
In light of the ticket concerns, Larsson maintained an upbeat perspective, indicating that even if her Bangkok concert does not sell out, she remains excited about the opportunity to visit Thailand. “If it doesn’t sell out, whatever,” she said. “I get to go to Thailand. I get to eat mango sticky rice.”
Larsson’s candid remarks have painted a picture of an artist striving to balance commercial success with an earnest desire to connect with her fans. As her tour progresses, there will be a keen interest in whether she will be able to implement changes that make her events more financially attainable for her followers.