Travis Kelce, the Kansas City Chiefs tight end and well-known NFL star, has announced an exciting partnership with Six Flags, the leading regional amusement park operator in North America. In a bid to promote Six Flags’ limited-time sale of season passes for 2027, Kelce is giving away 87 of these coveted passes to fans, a gesture that cleverly references his jersey number. The announcement comes as part of a broader initiative to enhance in-park experiences, something Kelce is particularly passionate about as a self-confessed long-time fan of the theme park chain.
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On August 7, 2026, Kelce posted on social media to kick off the giveaway, urging his followers to participate. As part of the contest, fans are invited to follow both him and Six Flags, like the giveaway post, and tag a friend in need of some summer thrills. In a playful video accompanying the announcement, Kelce dons various pieces of Six Flags merchandise including a matching bucket hat and fanny pack adorned with images of some of the park’s most famous rides. His ensemble also featured a T-shirt that paid homage to the Raptor roller coaster at Cedar Point – a nod to his childhood memories.
Kelce’s connection with Cedar Point runs deep, as he and his brother, Jason, visited the park frequently during their upbringing in Ohio. This fondness for theme parks has seemingly shaped Kelce’s decision to invest in Six Flags, as he looks to improve and innovate guest experiences across the parks. His investment in the company began in October 2025, in collaboration with JANA Partners, a New York City-based investment firm.
“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” said Kelce in a press release. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up.” His remarks highlight not only his personal enthusiasm but also his commitment to fostering enjoyable experiences for future visitors.
The NFL player’s love for Cedar Point was explored further during an episode of the podcast “New Heights,” which he co-hosts with his brother Jason. Their discussions often reflect on cherished childhood moments, illustrating how such experiences have influenced their paths. Interestingly, Cedar Point’s parent company, Cedar Fair, merged with Six Flags in 2024, further entwining Kelce’s history with the brand.
In addition to Kelce’s dedication to the amusement park experience, Jason recently relived the thrill of visiting Cedar Point. On July 6, he shared a day filled with exciting roller coasters alongside former Philadelphia Eagles teammate Beau Allen. His Instagram post conveyed his joy at returning to the park and the exhilarating memories associated with it, cementing the siblings’ status as genuine theme park enthusiasts.
As Kelce embraces his new role as a brand ambassador for Six Flags, he aims to energise fans and encourage community engagement through this giveaway. “87 Season Passes. One epic giveaway. Let’s do this!” he remarked in his enthusiastic announcement.
The collaboration demonstrates how celebrities can leverage their popularity to connect with personal passions, in this case, amusement parks. Kelce’s effort to enhance the guest experience, paired with his vibrant social media presence, forms a promising strategy to draw attention to Six Flags at a time when family-friendly entertainment options are more important than ever.
As the giveaway unfolds, fans eagerly await the chance to experience the joys of Six Flags, with Kelce leading the charge as a beloved figure in both sports and entertainment. His ongoing involvement with the brand is likely to inspire a new generation of thrill-seekers, passionate about amusement parks just as he is.