Meteorologist KJ Jacobs experienced an unexpected shock during a live traffic report on 6 August while working for Cincinnati’s ABC affiliate, WCPO-TV. The incident, which was broadcast to viewers, involved a car crash that Jacobs witnessed in real time, creating a moment of surprise that nearly resulted in him uttering a profanity on air.
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As Jacobs reported on traffic conditions from outside the station, he focused on a vehicle that was stalled in the centre lane of the busy I-71 near Gilbert Avenue. He explained to viewers that the vehicle had its hazard lights on, cautioning that traffic was slowing on both sides as drivers navigated around it. Just as he was delivering his report, another car attempted to merge but failed to notice the standing vehicle, colliding into it with considerable force.
The meteorologist’s immediate shock was evident as he exclaimed, “Oh sh—,” but he quickly managed to suppress the sound. Following his near slip, he addressed his viewers directly, acknowledging that having just witnessed a crash in real time was quite alarming. “I’m so sorry,” he said, reassuring the audience that he was not accustomed to encountering such situations during his broadcasts.
In the video that Jacobs later shared on his social media platforms, he reflected on the incident with a touch of humour, writing in his caption, “A natural reaction on LIVE TV, but I’m so glad I hit the brakes just in time! 🖐🏽👀 #blooper #traffic #weatherman.”
After the clip gained traction online and went viral, Jacobs provided insight into his genuine reaction during an interview with PEOPLE magazine. He recounted his extensive career in television news, covering various natural disasters and breaking news events, but admitted that he had never before witnessed a crash unfold live while he commentated. “Let’s just say I was stunned,” he remarked.
Jacobs further elaborated that he managed to collect himself within a split second to maintain his professionalism. Although he noted that he seldom resorts to profane language, he recognised that the situation took him by surprise as he processed the incident unfolding in front of him, just like the viewers at home.
When the episode concluded, Jacobs connected with local authorities to ensure the well-being of those involved in the crash. He learned that the two individuals in the stalled vehicle had been taken to a nearby hospital for treatment of non-life threatening injuries, while the driver of the colliding vehicle reportedly emerged uninjured. The Cincinnati Police Department subsequently issued a citation to the driver who caused the accident.
Feedback from viewers on Jacobs’ social media prompted a series of sympathetic and humorous comments. One viewer remarked on his almost-completed expletive, saying that he had not fully pronounced the final ‘t’ in the word. Others shared in the hilarity of the moment, with comments suggesting that the video would serve as valuable proof for insurance purposes.
This incident serves as a reminder of the unpredictable nature of live broadcasting, where the unexpected can occur at any moment. Jacobs’ ability to respond promptly and maintain his composure under pressure illustrates the challenges faced by broadcasters in the fast-paced world of live news reporting. As he continues to deliver updates on traffic and weather in the Cincinnati area, both his audience and colleagues are likely to remember this unanticipated incident as a notable part of his career.