Hailey Bieber, the founder of beauty brand Rhode and a devoted mother, recently delighted her followers by sharing a glimpse into her summer experiences through a collection of photographs posted on Instagram on July 29. In this ‘photo dump’, Bieber not only highlighted special moments spent with her son, Jack Blues, but also advocated for an unconventional snack pairing of ridged potato chips and Nutella, encouraging her audience to give it a try.
:max_bytes(150000):strip_icc():format(jpeg)/HaileyBieberNutellaChips-ab755664ea6a465689beeec975eca721.jpg)
As well as showcasing her family life, the post coincided with the launch of Nutella’s latest products. This year marks a significant milestone for the popular hazelnut spread, as it introduced its first ice cream offerings and a new peanut-flavoured variant. The Nutella Ice Cream line includes a 14-ounce container designed for easy spooning and single-serve wafer cones, while the Nutella Peanut flavour is the brand’s first new introduction in over six decades, promising a unique blend of Nutella’s creamy texture with the delicious essence of roasted peanuts.
Bieber’s summer snapshots captured a variety of moments that reflected both her personal life and professional journey. Beyond the snack suggestion, her post featured idyllic sunset views, poolside bikini photos, and precious candid moments with her son, whom she shares with pop superstar Justin Bieber. In her caption, Hailey remarked that this collection represented the “second leg of summer”, serving as a follow-up to a previous post on July 7, which documented the “first leg of summer” with similar heartfelt imagery of her familial adventures.
One particularly charming image showed Hailey imparting valuable skills to young Jack, appearing to teach him how to play baseball as he clutched a children’s bat. Dressed in an outfit reminiscent of his father’s style, Jack donned a hoodie, a navy jacket, and baggy camouflage trousers.
Previous to this photo dump, Hailey also shared a sweet video on May 13, where Jack was seen feeding her snacks while perched on her knee. She affectionately referred to him as her “personal snack machine”, offering a glimpse into their playful and loving relationship.
In a comprehensive interview earlier this year with Interview Magazine, Bieber opened up about the challenges she faces as a parent in an ever-evolving world. “That’s probably the most anxiety I have as a parent,” she expressed, voicing her concerns over the environment her son will grow up in. Despite the worries, she remained optimistic, emphasising the importance of providing a nurturing and loving home. “As long as he’s growing up in an environment at home that’s really loving and beautiful, that’s all that I can hope for,” she said.
Bieber revealed her aspirations to expand her family, although she is currently taking it “one at a time.” Her fluctuating desires for the number of children she wants indicate the complexities of family planning. “Some days I want two. Some days I want five,” she remarked, reflecting the natural indecision many parents grapple with.
On June 21, Hailey commemorated Father’s Day with a heartfelt tribute to Justin, sharing affectionate images of him bonding with Jack. The photos captured intimate moments, such as the pair sitting at a piano together and enjoying a fishing outing. Over a picture of them fishing, she praised Justin as “Best Daddy”, a testament to their strong familial bond.
As Hailey continuously shares snippets of her life through her Instagram account, her followers are offered not just a look into her glamorous world, but also the behind-the-scenes moments of her life as a parent and partner. Whether advocating for unique snack combinations or reflecting on the challenges of parenthood, Bieber proves that her life is a blend of personal joy and the everyday realities of raising a family.