**Cole Hauser Expands Free Reign Coffee with New Protein Collection**
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Cole Hauser, renowned for his role in the popular series ‘Dutton Ranch’, has launched a new line of protein coffee under his brand Free Reign Coffee. The actor aims to provide busy Americans with a convenient way to incorporate more protein into their daily routines through this innovative product. This move marks a significant milestone for the brand as it embarks on an extensive retail rollout, with the new offerings soon available at Walmart locations across the country.
In an interview with PEOPLE, Hauser expressed his enthusiasm for the new Protein Coffee Collection, which features K-Cup-compatible coffee pods and ready-to-drink cold brew beverages. The 51-year-old actor described the product as a natural progression for the company, intended to blend seamlessly into the lives of those who rely heavily on coffee each day. “I’m a little old school. I still like my black coffee,” he said, emphasising his commitment to maintaining the brand’s core values while exploring new avenues.
The CEO of Free Reign Coffee, Arlyn Davich, shared insights into the inspiration behind the new product line, revealing that customer feedback played a crucial role in its development. The company interacts regularly with its customer base, and over 70% of respondents expressed a desire to increase their daily protein intake. “We already know they’re drinking coffee at least once a day,” Davich explained, highlighting the brand’s aim to simplify the morning routine for its hardworking customers.
The new protein coffee offerings include pods containing 10 grams of protein per serving and convenient cold brew cans with 20 grams of protein. Both options are designed to fit into the bustling schedules of today’s professionals, ensuring that the demands of their day are met without requiring additional preparation time.
Reflecting on the journey of Free Reign Coffee, Hauser shared that he has watched the brand grow from its inception in San Angelo to a prominent name, appealing largely to blue-collar and middle America. He noted the importance of consistency and integrity in building the company’s identity, drawing parallels between the success of Free Reign and the rising popularity of shows like ‘Yellowstone’.
The development of the protein coffee line has been long anticipated, with both Hauser and Davich acknowledging the significance of quality over convenience. Davich remarked on Hauser’s insistence on doing things the right way, stating, “Cole always says: there’s the easy way, and then there’s the right way.” The duo has worked closely to ensure that the new products not only meet customer expectations but also maintain the high standards associated with the Free Reign brand.
As Hauser continues to navigate the world of entrepreneurship, he finds immense satisfaction in building a company that prioritises service to everyday heroes, such as teachers, nurses, veterans, and first responders. He firmly believes in creating a brand that is transparent and genuine, avoiding superficial marketing techniques. “We are what we are, and we don’t need to do anything tricky. We can be adults and actually really be cool,” he said, reinforcing his commitment to the mission behind Free Reign Coffee.
For Hauser, who was already passionate about coffee before embarking on this business venture, the journey has been fulfilling. He shared that the inception of Free Reign was a “dream come true” for him. He reminisced about the conversations with his partners, Karl Pfluger and Paul Anderson, regarding the establishment of the brand, expressing gratitude for the opportunity. “It was a dream come true,” he reiterated, encapsulating the joy of turning a passion into a thriving business.
On a personal level, Hauser revealed that his wife has taken a particular liking to the new protein coffee and finds it to be a delightful addition to their beverage choices. While he maintains his preference for black coffee, he acknowledges her enthusiasm for the brand’s latest creation.
The Free Reign Protein Coffee Collection is currently available at FreeReignCoffee.com, as well as at Walmart stores and online at Walmart.com. With this introduction, Cole Hauser’s venture into the protein coffee market aims to redefine mornings for consumers seeking both convenience and nutrition.