In a touching display of parental love and sacrifice, Ryan Hietanen sold one of his most cherished Pokémon cards to fund his six-year-old son Landon’s stem cell treatment. The card, a Venusaur, holds deep emotional significance for Ryan, as it represents both cherished memories of time spent with his late younger brother and his journey as a parent.
:max_bytes(150000):strip_icc():format(jpeg)/dad-sells-pokemon-cards-71626-07a5e75340b44ce3ba00d595450532dc.jpg)
Ryan, 39, spoke exclusively to PEOPLE about his decision, stating, “The moment I realised selling the card could help pay for my son’s treatment, I knew what I had to do.” Despite the emotional attachment he had to the card—a symbol of countless hours spent playing games and collecting with his brother—Ryan felt there was no room for hesitation when it came to Landon’s well-being, saying simply, “My son came first.”

His wife, Alexandra Hietanen, 42, reflected on the family outing to a Pokémon card show, which soon turned into an emotional moment for the family. Initially believing they were there just to enjoy a day together with their daughter, Paige, she witnessed Ryan pull out several valuable cards, including his beloved Venusaur, to sell. Surprised by his intentions, Alexandra quickly took out her phone to capture the moment, recalling, “I wanted our family to always remember it.”

The heartfelt video shared on TikTok resonated with many, though it only scratched the surface of their family’s ongoing challenges. Ryan’s connection to Pokémon began with his younger brother, who had introduced him to the world of collecting. After his brother’s death, Ryan paused his own collecting journey until a chance encounter with Pokémon cards in his daughter’s room reignited his passion. This new chapter allowed him to forge connections with his children while honouring the memory of his brother.
“My love for Venusaur meant that this card was one of my favourites,” Ryan articulated. “It represented years of dedication to collecting and was something I took pride in owning.” Nevertheless, he quickly refocused his priorities, acknowledging that while the card held significant memories, his son’s future eclipsed any emotional ties. “The sadness was from letting go of something dear, but my focus wasn’t on what I was losing; it was on giving Landon another opportunity through his treatment,” he remarked resolutely.
The treatment that Landon received was intravenous mesenchymal stem cell (MSC) therapy, using umbilical cord-derived stem cells. After conducting extensive research, Ryan and Alexandra, both registered nurses, decided to pursue this option to support Landon’s communication skills and overall development. They travelled to Colombia, where this treatment is legally available, as the current FDA stance in the United States offers no approved stem cell therapies for autism.
Fundamentally, the family had to bear the entire cost of the treatment and travel as insurance did not cover these expenses. The extraordinary lengths to which Ryan had gone for his son captured the attention of many after Alexandra shared their story online. The video quickly went viral, and soon their family received supportive messages from parents, Pokémon enthusiasts, and others who identified with their journey.
“It’s truly overwhelming to see how far our story has spread,” Ryan commented. “I was just doing what I believe any father would do for his child.” This profound act of sacrifice not only illustrated his love for Landon but also emphasised the private struggles parents face for their children on a daily basis.
Reflecting on his choices now, Ryan has shifted his perspective regarding the sale of his beloved Venusaur card. “I don’t see it as a sacrifice anymore,” he explained. “I see it as an investment in my son’s future. Cards can always be collected again, but moments like these—the ones spent with your child—are truly priceless.” Through this experience, Ryan brings forth a powerful message about love, sacrifice, and the lengths a parent will go to secure a better future for their child.
