Shakira, the global pop sensation, has partnered with Airbnb to create an exclusive experience for fans in New York City during the highly anticipated final weekend of the 2026 FIFA World Cup. The initiative culminates in a unique event where five superfans will have the opportunity to attend a concert as part of her ongoing world tour, thus merging music with the excitement of the football tournament.
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The singer, who made history by performing in the inaugural halftime show of a FIFA World Cup final on July 19, expressed her deep connection to the event in an email interview with PEOPLE. Shakira reflected on the significance of this tournament, particularly the enthusiasm surrounding her official World Cup anthem “Dai Dai,” which she collaborated on with Burna Boy. “This World Cup has been so special for so many reasons,” she stated, highlighting the unity the song has fostered among fans worldwide.
Among Shakira’s favourite moments from this year’s tournament was witnessing the rise of Cape Verdean goalkeeper, Vozinha, as a local hero and observing Lionel Messi break the all-time scoring record. On social media, she praised Messi’s remarkable accomplishments and discipline, noting that his journey serves as an inspiration that transcends age and societal expectations.
The halftime show during the final, held at the New York New Jersey Stadium in East Rutherford, featured a star-studded lineup, including Madonna, BTS, and Justin Bieber. Shakira’s performance was notable for its extravagant visual appeal—she donned a custom Roberto Cavalli outfit, adorned with over 200,000 Swarovski crystals, making a compelling statement as she took the stage alongside Burna Boy to deliver a vibrant rendition of “Dai Dai.” This performance not only entertained millions but also supported the FIFA Global Citizen Education Fund, an initiative that aims to provide education to children around the world.
In her commentary about the event, Shakira emphasised the unifying spirit of the World Cup. “The world might be very divided these days, but the World Cup is one of those rare moments where everyone actually unites around a common passion,” she remarked, affirming her commitment to music that inspires joy and connection. She noted her long-standing relationship with football, revealing how her participation in the tournament’s past editions has shaped both her career and personal life.
Shakira’s partnership with Airbnb offers an intimate glimpse into her favourite spots around New York, as fans are treated to a curated itinerary that encapsulates her love for the city. This experience includes visits to iconic locations, diverse culinary delights, and the chance to absorb the vibrant culture that New York has to offer.
In detailing her approach to this partnership, Shakira said, “The World Cup is a rare moment when the world comes together,” underscoring her excitement at bringing fans together to forge connections and share experiences through their shared love of both music and football. She shared anecdotes about her own family’s adventures in Times Square, including times when she performed on a whim, revealing the heartfelt memories she associates with the city, particularly when visiting with her two sons, Milan and Sasha.
While Shakira thrives on the hustle and bustle of urban life, she also cherishes quieter moments spent on remote beaches with her children. The Bahamian shores remain a cherished retreat for the family, providing an essential balance to her busy lifestyle. Reflecting on her journey, she shared how her formative trip to Colombia’s Bogotá played a pivotal role in her career, allowing her to network with other artists and advance her acting aspirations, leaving her with an indelible mark on her cultural identity.
As Shakira continues her “Las Mujeres Ya No Lloran” world tour, her passion for music and the community spirit of events like the World Cup remains palpable. The forthcoming collaboration with Airbnb not only celebrates her musical journey but also reinforces the idea that shared experiences can create lasting memories, something that resonates deeply in a world that often feels disconnected. With her heart set on both music and football, Shakira’s influence extends beyond the stage, drawing fans together from around the globe.