Will Ferrell Invokes Kim Kardashian’s Help as He Jokes He’s ‘Still Trying’ to Be Named PEOPLE’s Sexiest Man Alive

Will Ferrell is making headlines as he promotes his latest Netflix comedy, *The Hawk*, which is set to debut today, July 16. The 59-year-old actor, known for his comedic roles, recently discussed his aspirations to secure the title of PEOPLE magazine’s Sexiest Man Alive during a red carpet event.

At the event, Ferrell was shown eye-catching images from his campaign for SKIMS, a loungewear and lingerie company founded by Kim Kardashian. The photographs depict Ferrell in an array of stylish outfits, including striking shots of him clad in just his underwear. Upon viewing the images, the comedian humorously remarked, “If you got it, flaunt it,” showcasing his typical comedic flair.

As he addressed the audience, Ferrell made it clear that he has not given up on his quest for the esteemed title. “I’m still trying to get PEOPLE magazine’s Sexiest Man,” he quipped, light-heartedly insisting that if he doesn’t win this year, it would imply some sort of bias within the selection process. “PEOPLE, if you don’t give it to me this year, then we know the fix is in. Ok?” he jested, proving once again that humour is a significant part of his charm.

This isn’t the first time Ferrell has made known his desire for the title. Back in 2024, he expressed similar sentiments, stating that he was “planting the seeds” for a potential cover feature. In a tongue-in-cheek manner, he noted the lack of comedians who have received the accolade, despite his friend and fellow comic, Paul Rudd, having previously been honoured with the title.

In a conversation with Variety’s Marc Malkin, Ferrell elaborated further on his campaign tactics. Referring to his own images, he jokingly suggested that merely posting them might suffice instead of going through an entire photo shoot. “I mean, look, if you don’t give it to that?” he challenged, delightfully underlining the absurdity of his plight.

In his campaign to gain recognition, Ferrell may have an unexpected ally in Kardashian herself. When Malkin suggested that perhaps she should advocate for him with PEOPLE, Ferrell responded with laughter, saying, “Yeah, exactly, then it would happen.” It appears that the actor is embracing all avenues in his light-hearted pursuit.

In conjunction with the promotion for *The Hawk*, Ferrell has been active on social media, having launched an Instagram account dedicated to his character, Lonnie the Hawk, who attempts to revive his golf career. In a nod to modern celebrity culture, Kardashian even collaborated with him for a fun tutorial on how to capture the perfect selfie, further solidifying their partnership.

The SKIMS campaign in which Ferrell participates highlights him dressed as his character Lonnie, complete with a tank top, a puka shell necklace, and, notably, very short briefs. The campaign aptly plays on the theme of a “legendary golfer back for one more round,” which not only promotes the SKIMS brand but also serves to elevate Ferrell’s comedic persona.

As anticipation builds for the premiere of *The Hawk* on Netflix, fans of Will Ferrell can expect a healthy dose of his signature humour and charm. The film promises to deliver laughs as it follows the misadventures of a golfer seeking redemption. With Ferrell’s comedic talent and his cheeky campaign for recognition, it seems there is no stopping this beloved entertainer.

As the current reigning Sexiest Man Alive, actor Jonathan Bailey, was announced in November, it remains to be seen if Ferrell will be able to dethrone him in coming editions. Until then, one thing is clear: Will Ferrell is not shying away from the spotlight, and his quest for recognition is as entertaining as the roles he plays.