In an exciting announcement for holiday enthusiasts, QVC has revealed that Danielle Fishel and Lance Bass will serve as the Co-Chief Cheer Officers for the channel’s 39th annual Christmas in July celebration in 2026. Celebrated for their long-standing friendship and shared enthusiasm for the festive season, the duo plans to guide viewers through early holiday shopping throughout July.
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Fishel, best known for her role in “Boy Meets World,” and Bass, a former member of the iconic boy band *NSYNC, are taking on a role they believe perfectly aligns with their personalities. In a recent interview, Bass expressed his excitement, stating, “I feel like I am every year a cheer officer at my house. Holidays are my thing.” He underscored the importance of early preparation for the festive season, saying, “Whenever QVC asked if Danielle and I would be their Co-Chief Cheer Officers, we jumped at the chance.”
The two stars’ camaraderie, rooted in a two-decade-long friendship, is sure to add a warm atmosphere to the event. Fishel shared similar feelings about their collaboration, noting how much joy it brings her to work alongside Bass. “Every time I get to reunite with Lance, it is fun. He brings a smile to my face, and I love being around him,” Fishel stated.
Their shared history with QVC’s Christmas in July event began in their childhoods, where both fondly remembered watching the channel during this festive promotion. Reflecting on their experiences, Bass mentioned that it played a significant part in shaping their holiday traditions. “Christmas in July taught us how to do Christmas a little earlier,” he recalled. He noted that while he occasionally succumbs to procrastination, he makes a considerable effort to complete his holiday shopping by October, which is something Fishel echoed, saying she also prefers to start her shopping in July.
Fishel, who has initiated her own haircare line, Be Free, understands the challenges and standards of getting products featured on QVC. “I remember Christmas in July; I’ve watched it from the time I was a kid with my mum,” she shared, adding that being part of the event feels like a continuation of her lifelong relationship with the channel. Her connection to QVC is strong, stating, “As a consumer, I know I’m safe when I make a purchase with QVC, that it’s going to be a high-quality product, and I’m not going to be able to beat the price.”
As they prepare for the upcoming festivities, both hosts are eager to share their top picks for Christmas gifts. Fishel expressed her fondness for stocking stuffers, emphasising their importance in her household. “I take stockings very seriously,” she explained, mentioning her haircare line and other fun stocking fillers like Poo-Pourri as potential favourites. Bass, on the other hand, is drawn to nostalgic items from the Mr. Christmas collection, reminiscing about the traditional holiday decorations that define his family’s celebrations.
This year’s Christmas in July event promises to be packed with engaging content, including Fishel and Bass hosting a new episode of the podcast “Cart Blanche” alongside QVC host and Broadway performer John Battagliese, premiering on 24 July. The event will also feature tailored gift lists curated by the duo, along with a dedicated Christmas in July portal accessible via QVC+ and HSN+. This platform will offer viewers exclusive access to festive programming and special streaming deals throughout the month, including shows like “Open Invitation” and “David’s Recipe Corner.”
The festive spirit isn’t just limited to the QVC broadcasts, as audiences can enjoy the event through the QVC+ and HSN+ streaming app or by visiting QVCPlus.com for on-demand access. As the holiday season approaches, Fishel and Bass aim to inspire customers to embrace the spirit of giving, making early preparations for what has become a beloved annual tradition for many.
With their infectious enthusiasm for the holidays and impressive backgrounds, Fishel and Bass are set to create a memorable Christmas in July celebration that resonates with fans and encourages early holiday shopping.