Quen Blackwell, a well-known figure in the world of social media and modelling, has teamed up with MAC Cosmetics to release a new lip kit. This collaboration marks her second venture with the cosmetics giant, following her earlier MAC x Sephora campaign launched in March. The partnership showcases Blackwell’s expertise in makeup, particularly her passion for creating the ideal lip combination.
:max_bytes(150000):strip_icc():format(jpeg)/Quen-Blackwell-x-MAC-tout-7726-2ec621b45a3d40f4a06538f65001e1ad.jpg)
The 25-year-old influencer has chosen a trio of lip essentials for her kit, which includes a lip liner, a lipstick, and a gloss. She described these shades as a natural fit for her personal style. “I know my three-piece combo,” Blackwell shared in an exclusive interview. Her selected products feature the MAC Lip Pencil in Chestnut, the MACXimal Silky Matte Lipstick in Yash, and the MAC Lipglass Air in Frosting.
Blackwell’s journey with MAC began earlier this year when she appeared in a promotional campaign alongside pop singer Chappell Roan to celebrate the brand’s launch in Sephora stores. Elated with the collaboration, Blackwell took to Instagram to express her excitement, stating, “This is a dream.” When approached for the subsequent lip kit collaboration, she felt it was an opportunity she could not pass up. “It’s not even a decision; it’s just accepting the opportunity. It’s a dream come true,” she remarked.
Initially, Blackwell gained prominence through her engaging Vine videos, where her comedic talent and dance skills quickly captivated audiences. Today, she commands a significant following on platforms such as TikTok, where she has amassed over 13.3 million followers. Additionally, she hosts a unique YouTube series titled “Feeding Starving Celebrities,” which has attracted 3.4 million subscribers and features notable figures in pop culture.
Reflecting on her evolution in the beauty world, Blackwell noted how her perspective on makeup has changed over the years. “As a kid, I was trying to bring myself into my womanhood using makeup,” she explained. “Now that I’m 25, I’m all about having fun.” She embraces a flexible approach to her makeup routine, allowing her mood to dictate her look—whether opting for a bold eye or a more natural style.
During the summer months, Blackwell’s makeup routine leans towards simplicity. She prioritises sunscreen and often adopts a minimalist approach to her lips, occasionally adding a hint of red blush if she feels adventurous. “It’s going to fall off from all of the sweat from the heat anyway,” she quipped, emphasising her belief in the philosophy of ‘less is more’ during the warmer season.
Currently enjoying a holiday in Europe after an exhilarating time in France’s fashion scene, Blackwell is enthusiastic about what the future holds. She expressed her eagerness to kick off the upcoming months with her new lip combo kit. Reflecting on her journey, she proudly stated how she believes her younger self would view her current success. “She would think I’m the coolest person to ever exist,” she said.
In her interview, Blackwell articulated her excitement over working with MAC, a brand she once thought was out of reach. “The fact that I’m in stores and creating this combination with them is just so surreal,” she said. “My younger self would be amazed. She would think, ‘Oh my God, I did it. I became the coolest girl ever.’”
As she continues to navigate her burgeoning career in the beauty industry, Quen Blackwell remains a figure of inspiration for many young individuals aspiring to make their mark in social media and beyond, proving that dreams can indeed become a reality.