Kylie Jenner recently reintroduced her iconic “King Kylie” persona in collaboration with Dunkin’, launching the King Kylie Collection, which features a vibrant selection of summer-themed drinks. This fresh campaign, unveiled on July 8, pays homage to a memorable era that highlighted Jenner’s distinctive style from about 2014 to 2016.
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In an interview with PEOPLE, Jenner expressed her excitement about reviving the King Kylie brand, stating that the campaign embodies a playful and nostalgic essence, perfectly aligned with the spirit of summer. “I feel like the whole campaign was really about bringing King Kylie back in a way that feels playful, nostalgic and just perfect for the summer,” she declared. “I feel like it’s always just fun to tap back into that.”
The collection showcases three eye-catching drinks, each inspired by the bold colours and lively aesthetics reminiscent of Jenner’s past. Among them is the Candy Pink Lemonade Refresher, a delightful mix of pink pineapple and lemonade complemented by dragonfruit pieces. The Vanilla Pink Cloud Latte adds a creative twist to a classic French vanilla iced latte, featuring colourful strawberry cold foam. Finally, the Pink Lemon Drop Suncloud Lemonade offers a creamy blend of lemonade and oat milk, also topped with the signature pink foam.
Jenner’s fondness for the colour pink is evident throughout the collection. “I felt the King Kylie era was very pink. That’s always been my favourite colour, and so we wanted to expand on that,” she explained. “It was just such a time … it was just fun. It was confident and the era is still such a big part of me.” The nostalgic reference not only embraces her brand, but it also highlights her ongoing influence in popular culture.
In a cheeky promotional video, Jenner appears in a boardroom setting, sporting her signature pink wig and matching suit. As she leads a meeting filled with industry-speak and corporate jargon, her calm demeanor contrasts with the chaotic buzz of her colleagues. The playful advertisement culminates in Jenner confidently presenting the King Kylie Collection, insisting that “everybody loves it” before making her exit, further showcasing her trademark style and charisma.
Jenner expressed her enthusiasm for the boardroom concept, stating, “I thought the boardroom idea was just amazing. So we had a few creative calls about that and it came to be what it is now and I’m obsessed with it.” Her excitement also extends to the playful images that accompany the campaign, as she anticipates sharing them with her followers. “I think that people are going to love it,” she noted, emphasising her eagerness to see their reactions to her vibrant pink aesthetic.
While Jenner embraces all the new flavours, she revealed a personal favourite when it comes to her coffee choices. “I’m a classic vanilla latte iced girl,” she remarked, adding that she always stops by Dunkin’ whenever she’s in New York City.
The King Kylie Collection is set to be available at Dunkin’ for a limited time, beginning on July 8. This collaboration successfully merges Kylie Jenner’s vibrant personality with Dunkin’s offerings, inviting fans to indulge in a taste of nostalgia while enjoying refreshing summer beverages. As Jenner invites her audience to rediscover the vivacity of the King Kylie era, the launch not only rekindles old memories but also paves the way for exciting new experiences with her beloved brand.