Joan Lunden, renowned journalist and former co-host of “Good Morning America,” has recently unveiled her latest book, **”Joan: Life Beyond the Script,”** in which she candidly reflects on her journey through breast cancer and the subsequent advocacy work she has undertaken. This book, her eleventh, was released in March and shares profound insights, including her emotional return to the show that defined a significant part of her career.
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In a recent exclusive interview with *PEOPLE*, Lunden, now 75, discussed the pivotal influence of her 2014 magazine cover. The photograph, where she appeared bald due to chemotherapy, marked a significant turning point in both her career and personal life. “That cover changed the trajectory of my career and life,” Lunden remarked, emphasising the deep connection she felt with her audience during this challenging period.
Reflecting on the cover shoot, Lunden recounted her initial reservations about using her illness for publicity. It was a poignant moment for her when she decided to be photographed without any covers or wigs, ultimately showcasing her true self. “I just knew that I had to dig down and find that ‘I’m going to beat this’ kind of spirit,” she explained, highlighting the emotional depth behind that iconic image.
Lunden’s opportunity to share her cancer experience extended far beyond personal catharsis. She noted the impactful connection she developed with her fans—especially women facing similar battles. One woman, who reached out to Lunden after her diagnosis, shared that it was the sparkle in Lunden’s eye in that cover photo that infused her with hope. “That just made it worth it,” Lunden expressed, emphasising the positive ripple effect of her story.
The emotional weight of disclosing her diagnosis on live television was not lost on Lunden. Despite her years of experience in front of the camera, she described the struggle of sharing such vulnerable news with the viewers who had supported her for decades. Her decision to go public, however, was bolstered by advice from fellow journalist Robin Roberts, who encouraged her to confront the situation head-on. “You gotta get in front of it,” Roberts advised, a sentiment that Lunden took to heart.
In her book, Lunden chronicles the challenges she faced during her treatment, particularly when she learned about the aggressive nature of her breast cancer. She reflected on the moment she discovered that she would undergo a year of chemotherapy, which included significant physical changes. This realization marked a transformative phase in her life, shifting her mindset from that of a victim to one of determination and advocacy.
Lunden’s commitment to advocating for women battling cancer became a central theme of her post-diagnosis life. Inspired by her father, a cancer surgeon, she felt a duty to raise awareness and push for legislative changes regarding breast cancer. “This is your chance,” she stated, seeing her advocacy as an opportunity to effect change and contribute to the dialogue surrounding women’s health.
Her efforts culminated in significant legislative victories, including her testimony at an FDA meeting advocating for new regulations on mammography. Lunden pushed for mandatory information on breast density to be included in mammogram reports—a crucial factor in cancer detection. “We finally got that passed, and it taught me what grassroots campaigns could do,” she noted, reflecting on the efficacy of collective action.
In 2025, a federal mandate was established to ensure that all women undergoing mammography are informed about their breast density, a victory that Lunden regards as a major accomplishment in her advocacy journey. “I wasn’t really going in there as Joan Lunden from ABC. I was walking in with a bunch of other women, trying to get them to write legislation,” she said, highlighting her role as a spokesperson rather than just a public figure.
As Lunden continues to share her story through her latest book, she hopes to inspire others not only to be resilient in their battles against cancer but also to recognise their potential for advocacy. *”Joan: Life Beyond the Script”* is available at bookstores now and serves as a testament to the power of perseverance, community, and the importance of sharing one’s journey.