Kaia Gerber has made headlines once again, this time as she takes on a pivotal role with the body care brand Uni. The model and actress, known for her striking looks and lineage as the daughter of supermodel Cindy Crawford, has been unveiled as Uni’s first-ever creative partner in residence. This partnership follows her recent launch of a collection with the clothing brand RE/DONE, demonstrating her growing influence in the fashion and beauty industries.
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In a visually captivating campaign shot by renowned photographer Theo Wenner, Gerber showcases her effortless beauty while promoting three of Uni’s standout products: the 24-Hour Body Serum, the Plush Marine Shower Oil, and the Golden Microalgae Body Oil. In these campaign images, the 24-year-old can be seen relaxing in a bubble bath, occasionally donning a stylish white lounge set that highlights her toned physique and features a noticeable belly button ring.
The collaboration between Gerber and Uni is inspired by the brand’s commitment to elevating body care to a level of attention traditionally reserved for facial skincare. In an official statement, Uni explained that the partnership celebrates Gerber’s genuine enthusiasm for their products and the shared philosophy that body care should not be viewed as an afterthought.
“I resonate deeply with Uni’s belief that body care deserves the same thoughtful approach as facial routines,” Gerber stated. “This alignment made our partnership feel authentic from the outset. I’ve always prioritised looking after my body with the same care I give my face, and Uni allows me to achieve that easily.”
Gerber highlighted her appreciation for the effectiveness of the brand’s products, specifically noting the rapid absorption and non-sticky texture of the 24-Hour Body Serum and Golden Microalgae Body Oil. “They moisturise beautifully without leaving a residue on clothes or skin—unless, of course, sharing is wanted,” she added playfully.
In addition to her work with Uni, Gerber recently celebrated the launch of her inaugural collection with RE/DONE, where she was joined by her supportive family. The event took place in Los Angeles, and her renowned parents, Cindy Crawford and Rande Gerber, alongside her brother Presley, helped mark this significant milestone in her career. The family appeared coordinated in casual denim attire, with Gerber opting for a white sweater paired with low-waisted jeans, complemented by sling-back heels and stylish sunglasses.
Cindy Crawford, now 60, exuded elegance in a monochrome ensemble consisting of a denim button-down shirt and matching jeans. Rande Gerber, 64, maintained a relaxed look in a classic white T-shirt and dark jeans, while Presley, 26, sported a casual black T-shirt layered with a red plaid button-up.
During the launch event, Kaia premiered her campaign film titled “Short/Cuts,” which captivated attendees as it was projected on a wall adjacent to the outdoor bar. The atmosphere buzzed with excitement as guests mingled, allowing Kaia to shine as the focal point of the evening. She shared tender moments with her boyfriend, Lewis Pullman, further illustrating the close bonding that family and love represent in her life.
Gerber’s escalating profile in the beauty sector, marked by her collaboration with Uni and her investment in RE/DONE, reflects a broader trend of models and influencers leveraging their platforms to create meaningful partnerships in the industry. As she embarks on this new chapter, her involvement with Uni sets a precedent for a more intentional approach to body care, encouraging consumers to consider their routines holistically.
By merging her personal values with her burgeoning professional legacy, Kaia Gerber is not only following in the footsteps of her mother but also carving out her distinct space in the world of fashion and beauty. As fans and followers eagerly await more from her partnership with Uni, it is clear that Gerber is positioning herself as a significant voice in the conversation around self-care and product innovation.