**Jordyn Woods’ Superstitious Style Shines at Knicks Parade**
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Jordyn Woods, a prominent fashion designer and the fiancée of New York Knicks star Karl-Anthony Towns, made headlines recently at the Knicks parade following the team’s impressive victory in the NBA Finals. The event took place on June 18, 2026, in New York City, where Woods showcased her unique style, including a symbolic good luck charm, her custom-designed orange bag.
The fashion accessory, created under her brand Woods by Jordyn, has taken on a life of its own this NBA season. As a frequent supporter of the Knicks, Woods has captured the attention of fans not only for her style but also for the superstitious significance attached to her bag. According to Woods, the charm’s reputation grew following a losing streak experienced by the team during the NBA playoffs, which coincided with a no-bag policy implemented at Madison Square Garden.

Woods explained the origins of her lucky bag during a recent appearance on the ‘Today’ show. “I made this sample for the playoffs and started wearing it. After we won a game, it became a superstition,” she recounted. The superstition was only compounded when the Knicks lost their first match in 50 days after Madison Square Garden banned bags due to a high-profile event. It was a moment Woods pointed to as a turning point for her accessory’s notoriety, leading many fans to credit the bag for the Knicks’ journey to the Finals.
At the parade, Woods donned a vibrant outfit that paid tribute to her fiancé and the team. She was seen wearing a Towns jersey emblazoned with “32,” a Knicks hat, and stylish white jeans that featured the phrase “Mrs. Towns” on the back. This bold ensemble was completed with her signature orange bag, capturing the jubilant spirit of the occasion. In a celebratory social media post, she shared a picture featuring Towns proudly holding the Larry O’Brien Championship Trophy, flanked by New York City Mayor Zohran Mamdani, who was also seen with the lucky bag.

Karl-Anthony Towns expressed his fondness for Woods’ creation during a post-game interview, calling the bag “one of the greatest clothing articles in the history of basketball.” In another video, he reiterated his belief in the bag’s magic, claiming it played an integral role in the Knicks securing their first win in over five decades. The couple’s affectionate dynamic was evident as Towns highlighted Woods’ influence in both his personal life and on the court.
The couple, who got engaged on Christmas Eve 2025, have cultivated a strong relationship rooted in friendship. Towns has often spoken publicly about the emotional support Woods provided during his mother’s battle with COVID-19, which ultimately ended in tragedy. He acknowledged the depth of their connection, stating, “We’ve got a true friendship that was built from the ground up.”
As excitement buzzes around the Knicks’ recent championship win, questions have arisen regarding Woods’ future with her iconic bag. During her appearance on ‘Today’, she joked about potentially hanging the bag “in the rafters” following the parade, suggesting that even good luck charms might need a hiatus.
The Knicks’ victory has not only revitalised the team’s fan base but has also established Jordyn Woods as a key figure in the intersection of sports and fashion. With her custom designs and superstitious practices, she has redefined what it means to be a fashionable and supportive partner in the world of professional sports.
Woods’ influence, paired with Towns’ on-court performance, creates a compelling narrative as they both look forward to the next NBA season. As Jordyn reflects on her successful season and the joy brought by the Knicks’ victory, fans and supporters alike await to see whether her lucky bag will return for another round of superstitions in the forthcoming season.
