Peyton List’s Hair Was Put to the Ultimate Test When She Found Herself in the Woods with Bigfoot (Exclusive)

**Peyton List Launches e.l.f. Hair in Whimsical Campaign Featuring Bigfoot**

Actress Peyton List has taken her haircare journey to new heights with the launch of e.l.f. Beauty’s latest product line, e.l.f. Hair. In a playful marketing twist titled “What the h.e.l.f.?”, List recently collaborated with the brand, drawing on her personal experiences and the evolving landscape of beauty.

In an exclusive conversation with PEOPLE, the ‘Cobra Kai’ star shared her enthusiasm for the initiative, set to be released in stages. The collection comprises six innovative products designed to offer high-quality care at a budget-friendly price, with items available for purchase on TikTok Shop from June 16, on elfhaircare.com and Target’s website on June 24, and in all Target stores across the United States from July 5.

Describing her unique experience whilst filming for the campaign, List recalled a ludicrous encounter with a “twerking” Bigfoot during a shoot deep in the woods of England. “It was a whirlwind. I felt like I was in a dream,” she expressed, noting the absurdity of having to explain the surroundings to anyone waking up without any context. Instead of the anticipated scene highlighting her flowing locks, she found herself juxtaposed with the mythical creature—portrayed by actor Robert Strange—in a surreal and humorous setting.

Such encounters, while amusing, served a practical purpose. The actress revealed that filming outdoors tested the efficacy of the newly launched e.l.f. Hair products, particularly the Humidity Hero Anti-Frizz Styling Spray. The weather posed a challenge as rain intermittently dampened the shoot, yet this particular product proved invaluable in managing her hair throughout the experience.

The new haircare line is designed to cater to a range of needs, particularly for those with challenging hair types. The collection features essentials such as the Never Thirsty Moisturizing Shampoo and Conditioner, along with the Gloss Mode Treatment Oil and a 3-in-1 Magic Styling Cream and Wand, all offered at accessible prices ranging from £6 to £9.

List, who has candidly described her hair as typically dry and prone to frizz, has found that the products have played a crucial role in managing her tresses. The oil’s heat-activated formula significantly helped her combat the flyaways that often plague her, a challenge she humorously noted was even seized upon by Bigfoot in a light-hearted moment within the campaign.

Reflecting on her history with e.l.f. Cosmetics, List explained that the brand has been an essential part of her beauty routine since her youth. She remarked on the nostalgia surrounding her participation with the brand’s hair line, stating that e.l.f.’s makeup has remained a reliable choice for her over the years. This continued partnership marks a significant milestone in her personal beauty journey.

List’s candid approach to beauty extends beyond product usage; she acknowledges her frequent forays into the latest beauty trends and cycles of experimentation on platforms like TikTok. Describing her journey as one filled with trial and error, she admitted to often diving into dramatic transformations. “I just go for it and then see what happens,” she said, embodying the ever-evolving relationship many have with their own hair.

As summer approaches, List plans to embrace her natural hair texture and simplify her beauty routine. “I feel like I lead with my hair. I see what my hair is doing naturally that day and dress around it,” she shared. She noted a shift in beauty and skincare regimens towards a more minimalistic approach, moving away from the historically lengthy routines to focus on essential staples.

With the launch of e.l.f. Hair, Peyton List not only expands her personal narrative but also invites others to reflect on their own hair journeys—celebrating individuality while showcasing innovative products. As e.l.f. Beauty enters this new realm of haircare, the whimsical campaign promises to resonate with consumers who appreciate a blend of fun and quality in their beauty products.