Strathberry Designer Shares Why Their ‘Versatile’ Clutch Has Become Kate Middleton’s Go-To Purse

**Strathberry’s Royal Connections Boost Business Growth**

Leeanne Hundleby, the co-founder and owner of the luxury accessories brand Strathberry, has experienced remarkable growth since the brand formed links with royal figures, particularly since the Princess of Wales began endorsing their products. The so-called ‘royal effect’ has been described by Hundleby as “phenomenal,” bringing the Scottish brand into the global spotlight and significantly boosting its profile.

Kate Middleton, now 44 years old, has frequently been seen with the Strathberry Multrees Chain Wallet, a stylish yet practical clutch bag she first carried during a tour in Scotland in 2020. This chic accessory, crafted from croc-embossed navy leather, has become a staple in her wardrobe for formal and public appearances. Hundleby expressed that the clutch’s size and shape are perfectly suited to the needs of the Princess, allowing her to store essentials like her phone and lipstick without sacrificing style.

The Multrees Chain Wallet, priced at approximately £445, is not only functional but versatile, designed with eight card slots and the option to wear it as a crossbody or carry it as a classic clutch. The bag has adorned Middleton’s outfits on multiple prestigious occasions, including Garter Days at Windsor Castle and the Commonwealth Day Service held at Westminster Abbey, establishing itself as her go-to choice.

Strathberry’s rise to prominence was notably accelerated in 2017 when Meghan Markle, attending her first official royal engagement, carried a Strathberry tote bag. This moment resulted in a surge of interest for the brand, overwhelming its staff with requests and website traffic. Hundleby recalls that their Midi Tote bag sold out in just 11 minutes, a striking turnaround that placed the company firmly on the global map.

After the unexpected popularity, Strathberry faced the challenge of meeting high demand while ensuring that quality remained uncompromised. Hundleby categorically emphasises their commitment to handcrafted perfection, with all products made in Spain. The rapid influx of orders required the brand to carefully scale up production without compromising the standard that loyal customers had come to expect.

Currently, Strathberry is projected to achieve revenue of over $67 million this year, with ambitious plans to double that figure by 2029. Hundleby reflects on this growth as both exciting and exhilarating, underlining the company’s commitment to sustainable practices and remaining true to its Scottish heritage while attracting a diverse international clientele.

Moreover, the brand’s future aspirations may include the possibility of obtaining a royal warrant. This coveted endorsement, which could be granted by the Princess of Wales herself, is something Hundleby wishes for but approaches with cautious optimism. She remarked on the prospect with enthusiasm, stating it would be “utterly amazing” and a delightful milestone for Strathberry.

Strathberry’s success illustrates the symbiotic relationship between contemporary British brands and the royalty, showcasing how royal endorsements can elevate a label’s status and reach. As consumers continue to seek authentic luxury goods that blend quality with a touch of royal prestige, brands like Strathberry are well-poised to benefit from this enduring fascination with royal fashion.

In conclusion, the brand’s journey from a humble start in 2013 to a significant player in the luxury accessories market reflects both the power of well-timed royal appearances and Strathberry’s unwavering dedication to craftsmanship and quality. With plans for future growth and a strong emphasis on both heritage and innovation, Strathberry stands as a prime example of how to successfully navigate the challenges and rewards of modern retail in an ever-evolving market.