In a recent episode of PEOPLE’s WAG World series, Christen Goff, a Sports Illustrated Swimsuit model and spouse of Detroit Lions quarterback Jared Goff, discussed Taylor Swift’s notable impact on the football realm since the pop sensation began her relationship with Kansas City Chiefs tight end, Travis Kelce. The episode, released on June 11, highlights how Swift’s presence in the world of sports has shifted dynamics, drawing new audiences and changing conversations surrounding the game.
:max_bytes(150000):strip_icc():format(jpeg)/christen-goff-taylor-swift-061226-1-a3b04311333f426396327575d4729743.jpg)
Goff, who married her NFL star partner in June 2024, has observed a transformation in her own social media following since becoming more entwined with the football community. What was once a predominantly male audience has noticeably diversified. “It’s been interesting to see how my audience has changed over the years,” Goff reflected during her conversation with host Skyler Caruso. “Now there’s so many women interested in sports.”
Recognising the role of Taylor Swift in this shift, Goff remarked, “I think we can honestly owe that to people like Taylor Swift, bringing so many eyes to the world of football and all sports.” She shared that her interactions have also altered significantly, stating, “I used to only get angry DMs from fantasy football guys, mad about their lineup or whatever. And now I get so many girls that are interested in what’s going on in my life.”
Swift, renowned for her musical achievements, began dating Kelce in 2023, with their relationship blossoming from a playful encounter at one of her Eras Tour concerts. The couple’s connection sparked public interest when Kelce revealed on his New Heights podcast that he had tried to gift Swift a friendship bracelet bearing his phone number. Despite the initial awkwardness, the pair’s romance has since garnered attention, blending the worlds of sports and entertainment.
As the engagement of Swift and Kelce was confirmed in August 2025, their bond continued to flourish, with shared attendance at each other’s events, be it concerts, football games, or award ceremonies. Their high-profile relationship has not only enhanced their respective careers but has also intensified interest in NFL games, attracting fans who may have previously overlooked the sport.
For Christen Goff, there is great anticipation for the upcoming football season, especially as it will be a new experience for her daughter, Romy, who was born in July 2023. Reflecting on the previous season, Goff admitted, “Last year, she was so little. I think she was only three months at our first game. I was more just focused on her and like keeping her alive.”
This year, Goff is excited to share the experience of football games with a more aware and engaged Romy. “It’s been so fun,” she noted, expressing enthusiasm for the upcoming season where Romy can actively participate, saying, “I’m excited to experience this next football season with her so she can clap and get involved.”
However, Goff candidly admitted that her game day preparations have taken on a new priority in light of her maternity role. “Days are a little crazier. My outfits have taken a little bit of a backseat on game day. Her outfits kind of have stepped forward,” she said with a smile, highlighting the joys and challenges of parenting amid the vibrant culture of NFL games.
Christen Goff’s insights shed light on the broader implications of celebrity relationships within sports, exemplifying how figures like Taylor Swift can influence public perceptions and engagement with the game. With the NFL continuing to expand its audience, the intersection of sports and popular culture appears increasingly significant. As fans look forward to another thrilling season, the stories woven into these leagues—whether through romance or family life—help to humanise the athletes and build stronger connections with a diverse audience.
In conclusion, Christen Goff’s observations reflect a changing landscape in sports fandom, buoyed by celebrities like Taylor Swift. With new demographics engaging with football, the season ahead promises to be as entertaining off the field as it is on it.