Christina Najjar, widely recognised as Tinx, has announced a new partnership with Under Armour that aligns with her initiative titled the “Summer of Outside.” This campaign aims to encourage individuals to engage more with the outdoors and forge genuine connections away from their screens. While Tinx has established a significant online presence, this summer she plans to prioritise real-world interactions over digital connectivity.
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In an exclusive conversation with PEOPLE, Tinx elaborated on her vision for this summer. The movement she initiated encourages both herself and her followers to reduce social media use and participate in outdoor activities. This aligns with her personal belief that the most cherished memories are not created while glued to a smartphone, but rather during real-life experiences with others. “I tell myself that all of my favourite memories aren’t made when I was sitting on my phone,” Tinx explained, reflecting on the importance of being present.
At the age of 35, Tinx is keenly aware of the phenomenon of time passing and the need to appreciate every moment. She highlighted how social media, while beneficial in some ways, can also become overwhelming. “Social media can be great, but I always make sure that I’m using it, and it’s not using me,” she added. This perspective underpins her commitment to the Summer of Outside, an event that stands as a “tradition” within her online community, encouraging spontaneity and a willingness to embrace new experiences.
This year, her collaboration with Under Armour brings an added dimension to the movement. Tinx will have access to the brand’s latest outdoor apparel, complementing her initiative, and will be involved in a series of events across major cities, including San Francisco, Chicago, and New York City. Each stop will aim to inspire participants to get outside and engage with their surroundings in person.
The ethos behind the Summer of Outside centres around spontaneity, encouraging people to say ‘yes’ to opportunities they might otherwise decline. Tinx articulated this sentiment during a recent episode of her podcast, “It’s Me, Tinx,” describing the initiative as not only about outdoor activities but also about fostering joy and leadership within one’s community. She noted that some of her followers have shared uplifting stories involving last-minute adventures, joining teams, and hosting gatherings—demonstrating the positive ripple effect of this movement.
On her personal agenda for this summer, Tinx has placed a strong emphasis on her health and fitness. Having spent the last two and a half years dedicated to weightlifting and strength training, she now sees this summer as a chance to enhance her fitness goals. “This summer I am really turning up the heat,” she remarked, highlighting the importance of strength training not only for physical health but also for longevity, particularly for women.
In addition to her rigorous workout routine, Tinx has also developed a unique concept she calls “Rich Mom walks.” These walks, which she describes as a nod to an idealised affluent lifestyle, involve donning her favourite Under Armour sneakers while strolling around New York City. During these walks, she enjoys listening to music and visualising her aspirations, making the most out of her outdoor time.
Tinx’s popularity extends beyond her social media presence; she is also known for her insightful pop culture commentary and lifestyle guidance. With her podcast and radio show, “It’s Me, Tinx,” she connects with a vast audience, addressing various topics including dating, self-love, and navigating the challenges of young adulthood. Her book, “The Shift,” has achieved New York Times bestseller status and encapsulates her humorous yet earnest approach to self-help.
Ultimately, Tinx believes that the heart of the Summer of Outside is rooted in community and the value of authentic connections. She concludes, “Real life moments are where the magic happens,” emphasising the transformative power of engaging with others in person.
As Tinx embarks on this exciting partnership with Under Armour, her commitment to fostering a culture of outdoor connectivity and joy serves as a reminder of the importance of stepping away from screens and embracing the world around us. Whether through fitness, spontaneity, or community, she is determined to make this summer truly memorable.