In a fresh venture into the beverage industry, Kai and Barron Trump, grandchildren of former President Donald Trump, have recently launched their own energy drinks. The two siblings are harnessing their family name and brand to explore new opportunities in the market.
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Nineteen-year-old Kai Trump made headlines with the introduction of her Blue Raz Slush flavour under the Accelerator Active Energy brand, which hit stores on June 2. This launch was described as a celebration of her childhood nostalgia, driven by a desire to recreate the taste of blue raspberry slushies enjoyed at movie theatres. Kai’s collaboration reflects a personal touch, with a commitment to ensuring that the flavours align with her own tastes.
On the other hand, twenty-year-old Barron Trump has taken a different path by backing SOLLOS, a yerba mate company based in Florida. Alongside a group of peers from South Florida, Barron is acting as a director for the company, which has recently unveiled its first product—a Pineapple + Coconut drink sold in a 12-pack. This venture is particularly noteworthy as Barron is still pursuing his studies at New York University while delving into entrepreneurship.
SOLLOS focuses on producing organic Brazilian yerba mate, a herbal tea known for its caffeine content and health benefits. The initial 12-pack release is priced at approximately £34, catering to an audience looking for healthier alternatives in the energy drink sector. The brand aims to appeal to young consumers who are increasingly conscious of their health and beverage choices.
Kai Trump’s partnership with Accelerator Active Energy began in 2025, aligning her with a brand that boasts a roster of high-profile athletes and celebrities, including NFL star Travis Kelce and gymnast Livvy Dunne. In marketing materials, she has expressed her dedication to creating a product that fits seamlessly into her active lifestyle, which includes golfing and travelling. Notably, her drink is formulated to include natural caffeine from coffee beans and green tea, as well as cognitive enhancers, promoting both energy and focus without the jitters commonly associated with sugary energy drinks.
In a previous interview, during an appearance on Fox & Friends, Kai emphasised her preference for low-sugar products. She expressed concern about the crash that often accompanies high-sugar energy drinks, saying that her drink’s sugar-free formulation has allowed her to avoid that uncomfortable feeling. Each 12-ounce can of her Blue Raz Slush contains zero calories and a robust 200 milligrams of caffeine, aiming to provide a clean energy boost.
The young entrepreneur’s ambitions extend beyond beverages; she is also a competitive golfer and is poised to join the University of Miami later this year, where she plans to compete with the college’s Division I golf team. This reflects her strong commitment to both sports and academics, drawing inspiration from her grandfather, who has been a significant influence on her life and passion for golf.
Throughout the summer, she has been spotted at various events, including an NBA Finals game and a Florida golf tournament where she supported golfer Tiger Woods. This visibility not only highlights her active lifestyle but also strengthens her connection to both the sports community and the public eye.
As both Kai and Barron move forward with their drink brands, they are not only taking steps into the family business but also tackling the broader market of energy and health drinks. This strategy illustrates how the Trump name continues to evolve within the context of modern entrepreneurial ventures, as they explore opportunities in wellness and lifestyle products.
Overall, these new products from the Trump offspring mark a significant development in their branding strategy, setting a course for future business endeavours while leveraging their family’s established public profile. As they embark on this journey, they are closely watched by consumers and media alike, eager to see how they will navigate the challenges of a competitive market.