Gisele Bündchen, the renowned supermodel, recently sat down with *W Magazine* for a candid interview discussing her career and the association with her image as a ‘sexy model’. Emphasising her authenticity, Bündchen stated that her success has never stemmed from a deliberate attempt to project sensuality but rather from simply being herself.
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The Brazilian supermodel, now 45, reflected on her journey as she graced the cover of *W Magazine* for the fifteenth time, marking her return to the publication after nearly two decades. In her interview, she elaborated on the evolution of her image within the fashion world, specifically the label of being the “sexy model” that became attached to her early in her career.

Bündchen shared her experience of struggling to secure modelling jobs during her initial days in the industry. However, she acknowledged that her association with the “return of the sexy model” facilitated a rapid ascent in her career. “Once people started associating me with ‘the return of the sexy model,’ things happened fast,” she explained, highlighting the pivotal moments that changed her trajectory in the fashion landscape.
She also reflected on the lessons learned from rejection, saying, “Rejection had taught me resilience and not to base my self-worth on other people’s opinions.” The transition from constantly hearing ‘no’ to working tirelessly in high-profile jobs was a transformative experience for her. It was not solely her appearance that resonated with audiences, she noted, but also her vitality and enthusiasm.
Bündchen attributed her signature “horse walk”—that became notable on the runway—to her Brazilian upbringing. Her strong connection to sports and physicality from a young age played a significant role in developing her style. “I grew up in Brazil, always connected to sports and to my body, and maybe that is why my walk was like that,” she remarked, adding that her stature and the need for balance while wearing high heels contributed to this distinct walk.
Looking back over her three-decade career, Bündchen expressed gratitude for the opportunities and experiences she has gained. She stated, “I feel lucky because I can pick and choose what I do, and I work only with people I genuinely enjoy being around.” This sense of agency and autonomy in her work has become increasingly important to her as she has matured in her career.
Bündchen’s reflections included a shift in her mindset over the years. “When I was younger, I was often asking myself, Am I doing enough? Am I getting it right?” she recalled. After years in front of the camera, she has come to appreciate the intricacies involved in creating compelling imagery. “I also understand that every image creates a feeling, and when you are confident and accepting of yourself, everything flows naturally,” she added, underscoring the importance of self-acceptance in her craft.
As she continues to navigate her career, Gisele Bündchen remains a figure of inspiration, advocating for authenticity in a world often dominated by manufactured ideals. Her journey from a struggling newcomer to a celebrated supermodel serves as a testament to resilience and the power of staying true to oneself. With a unique blend of confidence and spirit, she has left an indelible mark on the fashion industry, exemplifying how true beauty resonates from within.
