In a delightful fusion of star power and haircare, Benny Blanco, Selena Gomez, and Jennifer Aniston team up in a new advertisement for Aniston’s eco-conscious haircare line, LolaVie. Launched in 2021, LolaVie is renowned for its vegan and cruelty-free products, making it a popular choice among environmentally conscious consumers.
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The recently released ad features a playful scenario where Blanco, the 38-year-old songwriter, arrives unannounced at Aniston’s home, setting the stage for an amusing hair styling session. As he knocks on both the front and back doors, Aniston can be seen hiding and whispering to the camera, instructing it to tell him she is “not here.” Eventually, Blanco manages to sneak in, surprising Aniston, and immediately gestures towards his curly locks in need of some professional attention.
This advertisement is part of a broader series, showcasing Aniston’s natural flair for hairstyling, where she assists several friends in transforming their hair using only LolaVie products. Prominent figures, including her former Friends co-star Courteney Cox, actor Jason Bateman, and her boyfriend Jim Curtis, have all had their turn in Aniston’s stylist chair, lending a personal touch to the promotion of her brand.
Upon entering her home, Blanco is met by Gomez, 33, who expresses surprise at his presence. She reveals that she has come to deliver gifts from her own beauty brand, Rare Beauty, which adds an additional layer of charm to the ad. Blanco, oblivious to the gifts, insists that he is there for his “appointment” with Aniston.
As Aniston begins to style Blanco’s hair, she can’t help but compliment his voluminous curls, quipping, “Wow, God giveth, huh?” She employs her LolaVie Glossing Detangler to tackle his tangle-prone “nest,” even playfully searching for critters hidden within his mane. Blanco is intrigued when Aniston offers to try a low ponytail on him—an adventurous venture he confesses he’s never attempted before.
In a light-hearted exchange, Aniston probes Blanco about the inspiration behind his decision to visit her for this hair transformation. He cheekily admits it was Bateman who led him to seek out Aniston’s expertise. As the session continues, Blanco revels in the new softness of his curls, attributing it all to the LolaVie treatment.
Gomez soon reenters the room sporting an eye-catching pantsuit, cheekily asking if the outfit is available for grabs, to which Aniston graciously allows her to take whatever she fancies. Esteemed Los Angeles fashion brand Jimmy Choo enters the mix when Blanco spots a pair of Aniston’s shoes, deciding to help himself to them as well.
As the advert draws to a close, the playful duo of Blanco and Gomez rush out of Aniston’s house, exchanging a bag of Rare Beauty items for some of her prized wardrobe pieces. Gomez bids farewell with a cheerful, “Bye, love you!” while Aniston reflects on the surprising encounter, calling it “so weird” but ultimately “so sweet.”
The playful exchange poses a question in the caption: “To pony or not to pony… that is the question 🤔🐴.”
The camaraderie between Gomez and Aniston runs deep, with Gomez sharing insights into their friendship since 2015. She has often expressed her admiration for Aniston and credits her with providing invaluable maternal advice throughout the years.
Both actresses have previously collaborated when hosting a Galentine’s Day event at the San Vicente Bungalows, uniting their beauty brands in an empowering initiative. This ad not only highlights the chemistry among these stars but also reinforces the bond they share beyond the realm of celebrity.
The blend of humour, warmth, and genuine friendship seen in this advertisement has already made an impression on viewers, showcasing the effortless charm of the trio while promoting the sustainability-focused ethos of LolaVie. With the ongoing influence of celebrity endorsements in the beauty industry, Aniston’s engaging approach might just captivate a wide audience eager for both premium products and a lighthearted narrative.