**Ilona Maher Addresses Swimwear Critics with Confidence and Humour**
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Rugby star Ilona Maher has responded to criticism of her appearance during the recent Sports Illustrated Swimsuit runway event, defending her unique look in a light-hearted TikTok video. Maher, who made waves in the modelling world as well as on the rugby pitch, shared her candid thoughts regarding reactions to her blue-and-white striped swimsuit, which some labelled “unflattering.”

In the TikTok clip, which was posted on June 4, Maher began by reflecting on the comments that surfaced after her runway walk was shared online. “I just got to walk in the SI Swimsuit show, and you guys have been leaving just the best comments. Like, you guys have a way with words,” she quipped, touched by the feedback, even if it wasn’t all positive.
The swimsuit featured an audacious design, characterised by a plunging neckline and side cutouts, which Maher deemed as bold. “Some of the comments were, ‘SI did her dirty with that one.’ I actually chose this one,” she clarified to her followers. Maher insisted that it was her decision to wear the swimsuit, stating, “I liked how it showed my whole back and a little side titty. So I hear you on the criticism, but this was all me.”
In her response to critics who described her look as “unflattering,” Maher displayed her characteristic confidence. “In terms of ‘it’s not very flattering,’ okay, I hear ya. I don’t think it was my best look ever… Is it unflattering, or is it just like a bigger body existing in a suit? I don’t know, you tell me,” she stated, prompting her audience to reconsider their perspectives.
Maher’s engaging approach did not stop there; she also acknowledged the positive effects of the discussion her runway appearance had generated. “I want to say thank you because those videos are doing really well. You know what, we’re starting a conversation,” she remarked, embracing the dialogue around body positivity.
The Olympian highlighted the importance of showing up in one’s own skin, regardless of societal expectations. “I still went out there, I still walked the runway. I think I still inspired many people that even when you’re not maybe at your best, I’m still gonna show up and show out and flash a little side boob,” she remarked with a hint of humour. She encouraged her followers to embrace their bodies and celebrate their own bikini moments, reinforcing her belief that anyone can feel confident in swimwear.
Maher’s notable entrance into the Sports Illustrated world has been marked with accolades. She first graced the cover of the magazine’s digital edition in early 2024 and made her print debut the following year. Her recent recognition as the 2025 Sports Illustrated Swimsuit Rookie of the Year was celebrated at a launch event held at the Hard Rock Hotel in New York City, where she relished in her achievement alongside fellow models.
Reflecting on her Olympic journey, Maher proudly noted her achievement as a key highlight of her career. At the 2024 Paris Olympics, she was part of the United States women’s rugby sevens team that won a bronze medal in a nail-biting match against Australia. Joking to PEOPLE about the trophy she received for her recent achievement, she likened its significance to her Olympic medal, displaying her infectious enthusiasm.
For her most recent Sports Illustrated swim shoot, Maher posed in various designer swimwear against the backdrop of the stunning beaches of Loreto, Baja California Sur, Mexico. Her shoot featured ensembles from several prominent brands, showcasing not only her athletic figure but also her flair for fashion.
Beyond her modelling success, Maher is a passionate advocate for body positivity and self-love. She frequently addresses these themes on her social media, encouraging others to appreciate their individual strengths. Emphasising her values, she has highlighted that focusing on being strong is more meaningful than adhering to conventional notions of beauty.
Through her engagement with fans and supporters, Ilona Maher continues to inspire a broader conversation around body confidence and self-acceptance. By marrying her athleticism with her recent foray into modelling, she is forging a path that celebrates all bodies, urging everyone to embrace their own unique figures with pride.
