**Manny MUA: The Beauty Influencer Using His Platform for Advocacy**
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Manny Gutierrez, widely recognised as Manny MUA, is taking on a new role beyond the realm of beauty influencing. Originally known for his engaging makeup tutorials and reviews, the 35-year-old has transformed his online presence into a platform for advocating social issues that he holds dear. In a recent interview with PEOPLE, Gutierrez explained that his decision to amplify his voice on these matters was driven by both a heightened sense of personal confidence and an increasing urgency in the political landscape.
Having begun his YouTube journey back in 2014, Gutierrez initially navigated the complexities of self-expression within the confines of his upbringing in a Mormon community. For years, he concealed his passion for makeup from family and friends. However, this secretive approach changed as he garnered millions of views and became a prominent figure in the beauty community. By 2017, he made history as the first male ambassador for Maybelline New York, which marked a significant shift for male representation in beauty.
Over the past decade, Gutierrez has gained a unique perspective on how the beauty industry has evolved, particularly in regard to inclusivity. Reflecting on this evolution, he noted that while there are more male beauty creators than ever before, the response from some segments of society has been troubling. He lamented a disturbing trend of increased negativity, stating that hostility towards queer individuals seems to have grown alongside visibility. “There’s more boys in beauty than ever,” he observed. “But people are more willing to send homophobic and transphobic hate.”
Despite the backlash that occasionally comes with voicing his views, Gutierrez feels he has a responsibility to speak out against injustices, especially those affecting marginalized communities. He shared how his success has left him feeling secure enough to express his opinions openly. “I’m in a great place professionally,” he explained, as he maintains a loyal following, many of whom have supported him since the beginning of his career in beauty.
He further elaborated on his mission to advocate for communities in need, particularly in light of recent immigration raids in the United States. As a Mexican-American, Gutierrez recognised this moment as an “obligation” to raise awareness and share resources for those impacted. “I feel strengthened by my own opinions,” he mentioned, emphasising the gravity of the current socio-political climate and his desire to make a difference.
The influencer has taken strides to convey his viewpoints through various outlets, including his podcast, “Fool Coverage,” co-hosted with friend Laura Lee. This platform has allowed him an additional venue to discuss the pressing issues of the day while connecting with his audience on a more personal level.
As Gutierrez embraces his newfound role as an advocate, he remains unfazed by negative feedback that occasionally spills into his direct messages. While he acknowledges that dissenters often express their disagreement vocally, he stands firmly by his beliefs. “I’m so steadfast in my opinion that it doesn’t really bother me,” he asserted, noting that remaining true to his convictions is paramount, regardless of potential backlash.
As the beauty landscape continues to shift under the weight of evolving cultural discussions, influencers like Manny MUA serve as catalysts for change, using their platforms to champion social causes. His journey from a closeted makeup enthusiast to a trailblazer in the beauty community showcases not only personal growth but also the power of reaching out to make a difference. In a world that often seeks to stifle diverse voices, his commitment to speaking out is more vital than ever.