Heidi Klum, the renowned supermodel and entrepreneur, has been appointed as UNICEF USA’s latest ambassador, further solidifying her long-standing commitment to advocating for children worldwide. Klum has been associated with the organisation since 2011, and this new role amplifies her dedication to various humanitarian causes that have long resonated with her.
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In an exclusive interview with PEOPLE, Klum expressed her gratitude and enthusiasm for her new position. She noted that her experiences with UNICEF have enriched her understanding of the challenges faced by children globally. “I’m incredibly honoured by this recognition,” she stated. “It deepens my commitment to helping children around the world. It’s a privilege to use my voice to support UNICEF’s mission and advocate for every child’s right to a healthy, safe, and hopeful future.”
Klum’s journey with UNICEF has included visits to regions like Haiti and India, where she has seen the impact of the organisation’s work first-hand. Reflecting on these trips, she highlighted how witnessing the struggles of mothers in these communities reshaped her perspective as a parent. “I saw premature babies in Haiti wrapped in plastic bags under desk lamps, and it made me realise how much many of us take for granted,” she shared. “Regardless of our circumstances, every parent desires the same thing: for their children to feel safe, loved, and protected.”
A significant part of Klum’s advocacy includes the ‘Trick-or-Treat for UNICEF’ campaign, which encourages children to understand the importance of helping others. She believes it is vital to instil empathy in children from a young age. “When a child collects coins in that little orange box, they learn that their actions can have a tangible impact—whether it’s providing clean water or nutrition to another child,” Klum noted.
The announcement of Klum’s ambassadorship comes ahead of the upcoming International Day of Play on June 11. She emphasised the importance of play as a fundamental right for children, asserting that play should not be seen as a luxury. “I’ve seen play bring comfort to children living in difficult circumstances,” she remarked. Klum cited UNICEF’s efforts, which include distributing Early Childhood Development Kits and recreation supplies to children in crisis, highlighting the urgent need for moments of joy and healing.
Balancing a career spanning fashion, television, and philanthropy, Klum explained that this ambassador role carries a profound personal significance. “UNICEF is incredibly important to me. My travels and experiences with the organisation have made me acutely aware of the vital support children require to thrive,” she stated, adding that her role aligns closely with her values as a mother.
Looking ahead, Klum finds hope in the current generation of children. “They are passionate and engaged, expressing their views on important issues,” she observed. She is also reassured by UNICEF’s ongoing commitment to creating a more equitable world for every child. “The combination of youthful energy and UNICEF’s mission fills me with optimism,” she suggested.
In a world increasingly dominated by screens and fast-paced lifestyles, Klum makes it a priority to nurture creativity in her family. She stresses the importance of spending quality, distraction-free moments together. “I encourage my children to explore creative outlets like art, music, and cooking, and I love showcasing their artwork around our home,” she shared. For Klum, these activities serve not only as a means of expression but also as cherished reminders of the time spent together.
As Klum steps into her new role with UNICEF, her unwavering commitment to the welfare of children continues to inspire hope and action, both for her own family and for young people globally. Her efforts symbolise a powerful blend of advocacy and personal experience, reflecting a profound dedication to improving the lives of children everywhere.