Vivian Wilson, the estranged daughter of billionaire entrepreneur Elon Musk, is set to make a significant mark in the fashion world as she takes centre stage in Savage x Fenty’s new Pride campaign. The 22-year-old model has been announced as an official brand ambassador for the renowned lingerie label founded by music icon Rihanna.
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The announcement comes as Savage x Fenty kicks off Pride Month with a capsule collection that aims to celebrate the LGBTQIA+ community through themes of self-expression and inclusivity. Partnering with GLAAD, the world’s foremost LGBTQIA+ media advocacy organisation, the collection is designed to resonate with a diverse audience while providing fashionable everyday wear.
According to a press release from the brand, the collection features an array of cotton essentials that embody the spirit of Pride. With vibrant traditional rainbow colours alongside more subdued black-and-white choices, the design aims to cater to varied tastes and styles within the community. Wilson’s involvement in the campaign showcases these pieces dramatically, with her wearing a bra and underwear set adorned with assertive statements such as “Queer” and “Love Us Loud.”
The visual elements of the campaign include swirling graphic motifs, intended to reflect the rich diversity and interconnectedness of the LGBTQIA+ community. In addition to the lingerie, Wilson is seen donning an oversized black graphic T-shirt and a fringed skirt, completing a look that celebrates both identity and creativity.
Expressing her enthusiasm for the new role, Wilson commented on the significance of being named as a brand ambassador. She stated in a video shared by Savage x Fenty, “It’s really exciting to be an ambassador. It’s a huge step up in my modelling career. This opportunity has been blessed upon me by Rihanna. She is iconic, and the brand is really cool.”
The partnership marks an important milestone for Wilson, who previously appeared in Savage x Fenty’s Valentine’s Day 2023 collection, titled “Love So Savage: A Modern Ode to Aphrodite.” In that campaign, she modelled alongside a talented group that included actress Lovie Simone, actor Michael Cooper Jr., and model Emma Arletta, as well as featuring Rihanna herself in the role of a “modern-day goddess.”
GLAAD President and CEO Sarah Kate Ellis praised Savage x Fenty’s commitment to authenticity and creativity, stating, “Savage x Fenty created a beautiful capsule collection that celebrates LGBTQIA+ people with authenticity and creativity. This campaign is just the latest example of Savage X Fenty’s ongoing commitment to design collections that inspire pride and confidence in everyone.”
As the Pride campaign unfolds, it positions Vivian Wilson not only as a prominent face within the fashion industry but also as an advocate for LGBTQIA+ representation and self-love. The celebration of diversity, empowerment, and community through fashion is a central theme that resonates with audiences, especially during the month dedicated to Pride festivities.
With this new role, Wilson is set to leave her mark on the fashion landscape while embracing her identity and heritage. As the campaign gains traction, it stands to not only elevate her profile but also enhance the visibility and celebration of the LGBTQIA+ community through innovative and inclusive design.
As Pride Month progresses, Savage x Fenty’s collaboration with Wilson and GLAAD promises to promote positivity and acceptance, resonating across a global audience and encouraging individuals to express their authentic selves. The collection, representing a blend of style and social responsibility, will undoubtedly inspire many as it highlights the importance of inclusivity within fashion.