Cole and Savannah LaBrant, popular content creators and family influencers, are at the helm of a bustling household that includes their sons Beckham, aged two, and Zealand, five, as well as daughters Sunday, three, Posie, seven, and 13-year-old Everleigh. As parents with a keen understanding of family dynamics, they have developed several parenting hacks over the years that not only cater to their family’s needs but also resonate with their millions of followers on social media.
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Recently, the couple has taken their experience in parenting to the next level by co-founding Frosh, an innovative product aimed at transforming traditional juice boxes. This nutritious snack-time offering, developed in collaboration with Grammy Award-winning artist Ciara and the talent venture studio VO/D, replaces sugar with clear whey protein isolate, enhancing the nutritional value while maintaining the enjoyable taste associated with juice. The creation of Frosh reflects the LaBrants’ desire to provide healthier options for children, and it even pairs seamlessly with Savannah’s renowned potty training technique.
Savannah has shared that their busy household often sees an influx of playmates, resulting in a need for quick and healthy snacks. “Throughout a week, we probably have at least eight extra kids here just playing, and we were noticing that juice boxes were always a big hit at our house,” she noted. This observation sparked the idea for Frosh, as Savannah felt that while juice boxes were fun, she often wished she could provide something healthier. Frosh meets that requirement with over five grams of protein per box, giving parents a guilt-free alternative to sugary drinks.
Cole emphasised the collaborative approach behind Frosh, stating, “We feel it’s just the perfect win-win.” He highlighted their teamwork throughout the product’s development, asserting that Savannah consistently brings fresh, creative ideas to family life. In fact, he proudly referred to her as the “mom expert.” Their partnership extends beyond business into their daily family activities, as the couple often devises innovative solutions to the challenges of parenting a large family.
Savannah’s potty training method is a prime example of her practical ingenuity. The process, which takes a focused three days, involves her clearing the calendar and dedicating time exclusively to potty training. Describing her technique, Savannah explained that she sets up multiple “little baby potties” in various rooms, strategically placing Frosh juice boxes to encourage sufficient liquid intake. This creative strategy ensures that toddlers are frequently motivated to use the bathroom, making the training process smoother and more engaging for everyone involved.
In addition to practical tools for potty training, Savannah encourages a supportive family environment during this learning phase. “You know when they’re about to go because they’ll just open their legs,” she remarked, emphasising the importance of involvement from all family members. Whether it’s a parent or a sibling, the accountability of everyone in the household aids in the successful transition out of diapers.
As the LaBrants prepare to guide their youngest through this process, Savannah highlighted the significance of consistency in achieving successful potty training. “You can’t do it for two days and then stop. You have to do it for three full days,” she advised, noting that while accidents may occur, a focused approach yields remarkable results. Her methods have not only garnered interest from friends and followers but have also established a reputation for efficiency in an often daunting milestone for parents.
With their children’s health and well-being as top priorities, the LaBrants aim to blend fun with nutrition, offering parents an exciting alternative to conventional snack options. Frosh is a reflection of their dedication to fostering a happy, healthy environment, not just within their own home but for families everywhere. As they continue to navigate the challenges of a large family, Cole and Savannah LaBrant remain committed to sharing their journey and insights, providing a source of inspiration for millions of parents across the globe.