Alexandra Grant has officially unveiled her new wine label, LOVEwine, at a launch event in Los Angeles on May 28. The brand draws inspiration from her well-known art initiative, grantLOVE, as well as her cherished memories from childhood spent in Paris. Grant, a visual artist, expressed her excitement about the project during an exclusive interview.
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In discussing her long-term relationship with actor Keanu Reeves, Grant emphasised that mutual respect forms the cornerstone of their bond. The couple has been publicly linked since 2019, and Grant praised Reeves for his creativity and talent. “So many of the values that we both bring to our work as individuals—our collaborative efforts, our appreciation of life—are deeply intertwined with that desire to truly live and experience everything to the fullest,” she remarked.
Grant believes that the foundation of their partnership lies in the country of respect and enjoyable creativity. She explained, “The key to it is the mutual respect. Also, it’s about the play—we get to explore our creativity together.” Her sentiments highlight the importance they place on balancing their personal and professional lives as artists.
The couple’s creative paths have crossed several times. They first connected when Grant illustrated Reeves’ 2011 book, “Ode to Happiness,” and later co-founded a publishing house in 2017. Their relationship blossomed publicly over the years, with recent joint appearances, including a red carpet event for Reeves’ new Apple TV movie, “Outcome,” on April 6.
When speaking of their collaborative artistic processes, Grant noted that both she and Reeves approach feedback delicately. “You want to always be respectful and allow each other the space to explore creatively,” she explained. “We can discuss any challenges or ideas at length, but it’s also essential to respect each person’s need for quiet reflection during their creative process.”
Grant further illustrated this dynamic through examples from their respective careers. When Reeves immerses himself in a character for a film, she appreciates the focus and dedication required at that stage of the project. “I have so much respect for that understanding,” she said. “When I’m painting, I’m also deeply involved in my own process.” She likened painting to a form of performance, highlighting the intensity and engagement that both forms of art demand.
LOVEwine is not just another entrepreneurial venture; it is an extension of Grant’s artistic vision, marrying her design initiative with a collaboration from California’s J Vineyards and Winery. The brand features the symbol of LOVE, a recurring theme in her artwork, which serves as a reflection of her values and experiences.
While Reeves was unable to attend the wine launch due to his commitments filming a new project and promoting his band, Dogstar, Grant expressed her unwavering support for his pursuits. “It’s important that we both acknowledge our creative pursuits, both independently and together,” she stated. “I’m cheering him on tonight. It feels surreal; I’m launching a wine brand while he’s launching an album.”
In summary, LOVEwine represents not only a new chapter in Alexandra Grant’s career but also embodies the collaborative spirit and mutual admiration shared with Keanu Reeves. It reflects the artistic journey both have taken together, grounded in respect for one another’s creative processes. As Grant continues to expand her horizons, she remains committed to the values that define both her art and her relationship.