Pamela Anderson is back in the spotlight, this time not just as a celebrated actress but as a co-creator of her skincare brand, Sonsie. The 58-year-old star has teamed up with her son, Dylan Jagger Lee, to launch the brand’s spring 2026 campaign, which draws on the whimsical charm of her British Columbia garden. The campaign, dubbed “garden fairy godmother,” showcases Anderson in enchanting photographs where she appears alongside a plethora of flowers, embodying the magic of nature that inspires her.
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Speaking exclusively to PEOPLE, Anderson reveals that the creative vision for the campaign was sparked by an impulsive wish of hers. “I thought, ‘I just want to shrink down and run between the carrots,'” she explains, recalling how the idea was further developed by Dylan, who serves as Sonsie’s Chief Brand Officer. This collaboration marks a special moment for the family, showcasing not only Anderson’s talents but also the significant role her sons play in the brand.
Dylan, 28, expressed his delight in their combined efforts during the campaign, stating, “We work so closely together… it’s a great experience to all be together.” He emphasised the unique synergy between them which transcends traditional work dynamics, making the experience feel more enjoyable than laborious.
Anderson’s eldest son, Brandon Thomas Lee, also lends his expertise to the brand’s marketing initiatives. The actress describes both sons as instrumental in shaping the creative direction of Sonsie. “It truly is a family business,” she says. Behind-the-scenes footage from the shoot showcases Brandon advising his mother on poses while Dylan arranges the flowers, highlighting their collective investment in the project’s success.
“With Sonsie, we’re building the whole entire world around the garden,” Dylan remarked, emphasizing the deeper familial ties attached to the brand. He believes that gardens hold profound philosophical meanings, providing a nurturing space not just for their plants but for their relationships and creative ambitions.
Anderson’s approach to her brand reflects a personal philosophy deeply rooted in authenticity and intention. Dylan noted the inspirational quality of his mother’s lifestyle: “She truly lives the most intentional life.” Anderson herself described the essence of her brand, stating that it combines essential skincare with mindful practices, showcased in Sonsie’s product range, including her personal favourite, the Super Serum, which she describes as giving her a “fairy glow.”
The spring 2026 campaign also coincides with the release of “The Garden Within,” a guided journal developed in partnership with creative studio No Particular Order. Anderson hopes the journal will underline the connection between inner beauty and self-expression. “Beauty comes from within,” she asserts, explaining how journaling helps her process emotions and prepare for new experiences.
Reflecting on her transformative journey, Anderson views her current life stage as one of harvest. She likens her past experiences to “fertiliser” that enables her to cultivate new opportunities. “I’ve put in a lot of the work all my life… and now all of that is my fertilizer,” she remarked, revealing how her life experiences have shaped the fruitful phase she now enjoys.
Without any reservations, Anderson shares her surprise at the bounty of creative opportunities she continues to encounter in her career. “As soon as I let go of expectations, everything fell into place,” she admits, illustrating a profound shift in her perspective. This newfound sense of freedom has enabled her to pursue passions that extend beyond the screen, reinforcing the notion that true fulfilment often lies in unexpected places.
As her brand continues to thrive, Anderson’s collaboration with her sons showcases the powerful intersection of family, creativity, and a shared vision for a kinder world, all rooted in the beauty of nature. The spring campaign serves as a reminder of the enchantment that can thrive in one’s life when nurtured through intention and love.