**Dad Goes Viral with Hilarious Perfume Reviews During Daughter’s Birthday Bash at Ulta**
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In a delightful twist on a birthday celebration, Tim Richards, a father from Mentor, Ohio, recently became an overnight sensation on TikTok, all thanks to his candid perfume reviews during his 11-year-old daughter’s party at Ulta Beauty. What started as an innocent way to pass the time while his daughter, Izzy, enjoyed her birthday festivities, turned into a viral success that captivated the social media platform.

Richards, 50, shared his experience through a short video posted on April 2, remarking, “My daughter is having a birthday party at Ulta. I have nowhere to go. So you know what I’m doing? Smelling perfumes.” His light-hearted approach to exploring the beauty world struck a chord with viewers, leading to over five million views and a deluge of comments celebrating his playful spirit as a ‘girl dad.’

In the clip, Richards doesn’t hold back with his opinions on the various fragrances he encounters. While sampling Sabrina Carpenter’s Sweet Tooth Lemon Pie perfume, he quipped, “Not a fan.” He then moved on to the Bridgerton Dearest Revel Vanilla fragrance, playfully mimicking a British accent and ultimately deemed it “good.” His honest and humorous remarks have resonated with many, which has sparked an overwhelming response online.
The unexpected popularity of Tim’s video comes as a surprise to him. Having posted only three times on TikTok prior to this, he expressed his astonishment at the viral nature of his review. “I never expected this to happen. The best part of this was the really nice people and comments I’ve received,” he told PEOPLE.
Izzy, who actively follows her dad’s TikTok account, was equally taken aback by the video’s viral success. “She could not believe that it went viral,” Richards recalled, adding that his daughter jokingly commented, “Dad, you could’ve tagged me.” Their mutual engagement with social media has evidently strengthened their bond, showcasing a heartwarming dynamic between parent and child.
Richards shared that Izzy developed her keen interest in beauty roughly three years ago, which has led to regular trips to the local Ulta. “She just has such a passion for learning, brand names, which products do what, and why,” he explained. “And as a parent, I love learning from her because she enjoys it so much.” This shared enthusiasm has fostered an environment where both can explore and discuss beauty trends together.
During her birthday party, Izzy and her friends were treated to goodie bags filled with makeup products, while also receiving instructions on how to apply them. Richards commented positively on the enjoyment that his daughter and her friends experienced, indicating that the party was a resounding success. Despite being vigilant in checking on the festivities, Tim opted to venture around the store, where his love for fragrances led to his now-famous TikTok debut.
As Tim reflected on his sudden digital fame, he acknowledged the remarkable influence of social media. “It was amazing to watch the numbers just skyrocket,” he remarked. “You feel like you’ve hit on something people do care about.” His honest and relatable approach to beauty seems to have struck a nerve, not only with fragrance enthusiasts but also with parents and TikTok users alike who appreciate a father embracing his daughter’s interests.
With viewers calling for more perfume reviews, Tim Richards, the “girl dad” from Ohio, has opened the door to a new world of possibilities in content creation. He appears more than willing to embrace the challenge and keep providing followers with authentic insights into fragrances, as he continues to navigate the balance between parenting and newfound viral fame.
