Olivia Jade Levels Up Her Beauty Career with the Launch of Her Own Brand (Exclusive)

**Olivia Jade Giannulli Unveils Her Own Beauty Brand o.piccola with the Launch of Bronze & Glow Balm**

In an exciting development for beauty enthusiasts, Olivia Jade Giannulli has launched her much-anticipated beauty brand, o.piccola. The 26-year-old influencer, known for her vibrant presence on social media, will debut her first product, the Bronze & Glow Balm, on May 12. This dual-ended stick features a bronzer on one side and a highlighter on the other, embodying Olivia’s vision of a functional and user-friendly beauty product.

Olivia, the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli, has been working on her brand for over five years. Reflecting on the journey, she conveyed her excitement and nervousness about introducing her creations to the public. “I really want it to be perfect,” she shared in an exclusive interview, highlighting the pressure of establishing a credible beauty line.

The initial concept of her brand took numerous twists and turns before reaching its current form. Olivia began the process with a different product and manufacturer in California, but frustrations with the lack of flexibility led her to rethink her strategy. “I scrapped the whole thing and found a manufacturer in South Korea,” she explained, noting her long-standing admiration for Korean skincare, which inspired her to pursue a better quality product.

After testing various samples, Olivia was thrilled to find a lab that allowed her complete control over formulation. “Once I tried it, I knew it was the right choice,” she enthused. This pivotal decision marked a new beginning for her venture, one she felt far more optimistic about. The manufacturer’s willingness to adapt the product to meet her standards was, according to Olivia, a “no-brainer.”

The Bronze & Glow Balm is priced at £44 and will be available in three shade pairs, with plans to expand the range in the future. Olivia has scrutinised other dual-ended makeup products that often fall short in performance, and her aim was to ensure both products deliver. “It’s something small and easy to throw in your carry-on,” she noted, reflecting on the practicality of the product.

Building her brand has been a solo effort for Olivia, albeit one she approached with help from friends and family. “The funding has all come from me,” she confirmed, highlighting the depths of her commitment to this project. In her quest to understand the intricacies of launching a brand, Olivia has been immersing herself in research, often referring to online resources to grasp terminology that once seemed foreign to her.

While some aspects of running a small business may remain hidden from consumers, Olivia is hands-on with everything, from spreadsheets to product design. With input from her father’s graphic designer, she curated minimalist packaging that features a calming pastel blue shade, ensuring that it aligns with her aesthetic preferences.

Family involvement has been pivotal during the product development phase. Olivia’s older sister, Isabella Rose, was an enthusiastic tester, reportedly loving the balm so much that she quickly consumed her first stick. Furthermore, their mother Lori took part in developing the product and received the ultimate test of approval by sending Olivia selfies showcasing her radiance after using the balm.

The launch of o.piccola comes at a significant juncture in Olivia’s life. Originally gaining fame through her YouTube beauty tutorials, Olivia has cultivated a dedicated following over the years, which laid a solid foundation for her brand. Her earlier collaboration with Sephora on a bronzing and highlighting palette was well-received, further fueling her ambition to create her own line.

With o.piccola, which translates to “little” in Italian, Olivia aims to promote the idea that a little goes a long way in beauty. As the launch date approaches, the anticipation grows. “I’m equally nervous and excited, as it’s all mine,” she said, suggesting that the journey is only just beginning. Plans for future expansions remain under wraps, as Olivia hinted at surprises to come.

The Bronze & Glow Balm will be available for purchase on opiccola.com beginning May 12 at 5 p.m. ET. As Olivia Jade embarks on this new chapter, beauty aficionados are eager to see how o.piccola will evolve and the innovative contributions it will bring to the industry.