**Meghan Markle Revamps Online Presence with Fresh Instagram Profile and Website Redesign**
:max_bytes(150000):strip_icc():format(jpeg)/meghan-markle06405112026-62a32bf250c441c6b014b7af42335188.jpg)
Meghan Markle, the Duchess of Sussex, has initiated a significant update to her online presence, unveiling a new Instagram profile picture for the first time since making her return to social media at the beginning of 2025. This update coincides with a redesign of her lifestyle brand’s official website, As Ever, which reflects her personal aesthetic and values.
The updated Instagram profile picture features Markle in a more relaxed setting, donning blue slacks and a white t-shirt as she lounges on a couch, replacing her previous black-and-white image of herself in a white dress. This change was revealed on Monday, May 11, marking a fresh chapter in her digital narrative.
Accompanying this update is a newly refreshed website for As Ever, which was originally launched in 2025. The revamped site presents an engaging visual experience, showcasing new footage that illustrates Markle’s hands-on approach to the brand. Notable clips include her picking fresh raspberries, arranging a bouquet of flowers, and preparing various culinary delights, encapsulating the essence of the lifestyle brand she has developed.
A caption on her Instagram accompanying the new visuals reads, “Welcome to the World of As Ever,” highlighting the brand’s roots which have blossomed from Markle’s personal endeavours. “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday,” it elaborated.
Among the new content featured on the site is a charming video where Markle is seen drizzling honey over a dessert and exploring an orchard, reinforcing her connection to nature and wholesome living. These visuals play an integral role in showcasing the authentic lifestyle that As Ever promotes.
The original website debuted with a touching photograph of Markle with her four-year-old daughter, Princess Lilibet, capturing a candid moment between the mother-daughter duo as they walked hand-in-hand against a picturesque backdrop of palm trees and the Pacific Ocean. This imagery serves to emphasise the family-oriented values that underpin the brand.
In a previous Instagram post, Markle expressed her gratitude towards her team, referring to them as “the best partners” in her journey with As Ever. The post celebrated her connections to those who have supported her creative vision since her earlier venture, The Tig, a now-defunct lifestyle blog. She dedicated her heartfelt message to the contributors that played a role in the inception and growth of her current brand.
Ryan Sax, the founder of Made by Article, has shared insights into his long-standing working relationship with Markle, stretching back to their early collaboration on The Tig. Sax recalled how Markle marked the launch of their project with thoughtful gestures, describing an instance when she arrived unannounced to their studio with handwritten notes and a bottle of wine for the team, showcasing her personal touch and appreciation for their efforts.
Sax reflected on the collaborative spirit that continues in their work together, noting, “While there are more people involved, we’ve been working hand in hand with Meghan, as we always have on the creative.” This collaborative ethos has been consistent through their engagements on various projects associated with the Duke and Duchess of Sussex, including Archewell and Sussex Royal.
As the Duchess continues to evolve her digital brand, the updates signify a purposeful engagement with her audience and reinforce her commitment to sharing both her personal journey and lifestyle philosophy. With the refreshed images and promotional focus, Markle appears poised to further captivate her followers and expand the influence of As Ever in the lifestyle space.
As the social media landscape continues to change, Markle’s ventures illustrate a blend of personal storytelling and entrepreneurial spirit, resonating with a broad audience eager for authentic connections in the digital age. As Ever not only represents a business but also serves as a platform for sharing experiences, values, and the everyday joys that Markle hopes to inspire in others.