Christina Haack, the renowned star of HGTV, is broadening her champagne brand, Clé Cachée, with an exciting new addition to her product line. Recently, Haack took to social media to share her thriving journey in Paris, where she is working on a sparkling rosé to complement her existing offerings.
:max_bytes(150000):strip_icc():format(jpeg)/Christina-Haack498-05062026-9f374d87296e4d1a88b659947d702529.jpg)
At 42, the television personality posted a series of images and short videos on her Instagram Stories, highlighting her visit to the French city, noted for its rich champagne heritage. One of her posts featured a picturesque view from a balcony in Paris, with the caption: “Good to be back in @clecacheechampagne hometown.” This nod to her champagne brand offers a glimpse into the significance of the trip for Haack.
Upon her arrival in the city, Haack indulged in a hearty meal of burgers and fries, which she amusingly referred to as “jet lagged fuel.” This light-hearted moment exemplifies her approachable attitude, even as she immerses herself in the business of champagne-making.
A video shared by Haack captured a moment before her flight, where she was seen boarding a private jet, each hand carrying a bottle of her own champagne. Over the clip, she expressed her excitement, saying, “Headed back to the mothership with @clecacheechampagne to work on a sister (aka a sparkling rosé),” indicating the expansion of her brand. Among her followers, the spirits were high as she tagged her boyfriend, Chris Larocca, whose support she credits as pivotal in her business endeavour.
Haack’s adventures in the wine industry also include a recent trip to Northern California’s renowned wine country. Comically referring to this getaway as “research,” she shared moments of relaxation with Larocca, including selfies and scenic views, capturing the essence of a romantic escape intertwined with her passion for champagne. In a reflective post from April, she noted, “Wine country is like researching,” showcasing the playful side of her entrepreneurial journey.
The genesis of Clé Cachée stemmed from Haack’s long-standing affection for champagne, a fascination that transformed into a tangible business venture during her travels. Speaking to PEOPLE, Haack revealed that the idea flourished while visiting Napa Valley with Larocca, who became her partner in both life and business since they began dating in autumn 2024. “I’ve been a champagne girl for as long as I can remember,” she stated, implying that her dreams were beginning to take real shape with the help of her boyfriend.
Involving herself deeply in the production process, Haack clarified that her interest goes beyond merely putting her name on a bottle. She has personally overseen various aspects of the wine creation, including selecting grapes and determining sugar levels, ensuring that her product represents her vision. “I didn’t just slap my name on a bottle. I picked everything, from the finest Grand Cru grapes to the sugar content,” she emphasised.
To fine-tune her offerings, Haack has taken multiple trips to notable regions in France, such as Reims and Épernay, to enhance her knowledge and expertise regarding champagne production. This dedication serves as a testament to her commitment to delivering a high-quality product to her consumers.
Christina Haack’s passion for champagne has transformed her into a successful entrepreneur, and her latest ventures reflect both her personal life and professional ambitions. As the brand evolves, fans and followers look forward to seeing how she continues to merge her lifestyle with her burgeoning business. With the anticipated launch of her sparkling rosé on the horizon, the future looks promising for Haack and her champagne line, Clé Cachée.