Country music star Carrie Underwood has officially launched HiNote, a new wellness brand aimed at making health and well-being more accessible to everyone. The announcement came on Wednesday, May 6, with Underwood sharing her vision of simplifying wellness to fit into the busy lives of women everywhere.
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At 43, Underwood understands the importance of self-care, especially as she balances her career and family life. The singer, known for hits like “Jesus, Take the Wheel,” stresses that taking care of her health is crucial for fulfilling her diverse roles as a performer, mother, wife, and friend. In her own words, she stated, “I have to take care of myself because if I get sick… everything suffers.”
This launch follows Underwood’s successful introduction of the Fit52 app in 2020, which aimed to motivate individuals to embrace fitness as part of their daily routine. HiNote, Underwood’s latest venture, represents an extension of her commitment to this cause, focusing on making wellness practices straightforward and manageable.
Describing the motivation behind HiNote, Underwood pointed out the overwhelming amount of information surrounding health and fitness today. “I know better than anyone. I’m in gyms all over the world, it’s confusing and there’s so much information out there,” she noted. This inspired her desire to create a brand that breaks down barriers to health, ultimately leading to the formation of HiNote.
The foundation of HiNote centres around three key elements: movement, nourishment, and community. The brand’s first product is the Everyday Energy Daily Nutrition Drink Mix, which comes in three different flavours. Underwood emphasises that the focus is not on drastic dieting but rather on practical, beneficial supplements to enhance daily life.
“We want to create things that are easily implementable into daily life. Nothing should be too complicated,” Underwood explained. The nutrition drink is designed to be a reliable source of hydration, protein, fibre, greens, and superfoods, differentiating it from meal replacement products.
As Underwood continues to nurture her career and family, she has also recognised the need for balance through self-care. She highlights the importance of downtime from social media, advocating for physical activity over mindless scrolling. “If I do have time to work out, I’m going to work out. If I don’t, I might go for a walk,” she commented, illustrating her approach to finding moments throughout her day to stay active.
Moreover, Underwood shared her philosophy that fundamentally good sleep and proper nutrition are integral to maintaining health. She believes in keeping healthy snacks easily accessible, stating that having products like her HiNote drinks available at home can lead to simple but effective health wins.
In recent years, Underwood has found joy on her Tennessee farm, where she enjoys the fulfilment of gardening and living off the land. “I grew up in a small town on a farm to leave the farm, go and do all this other stuff, only to end back up on a farm,” she reflected. This connection to her roots not only nurtures her spirit but also supports her family’s nutritional needs, as she can provide clean, locally sourced produce and meat.
Underwood’s passion for farming clearly resonates with her outlook on wellness. “It’s something really soul-filling, as well as fueling your body right when you know exactly what’s in it,” she stated. Her emphasis on nurturing both the body and mind underscores her commitment to a holistic approach to health.
With HiNote, Carrie Underwood aims to inspire others through her own wellness journey. By promoting achievable health practices and emphasising the importance of self-care, she embodies a modern approach to living that resonates with many striving for balance in their lives. For further details on HiNote, interested individuals can explore its offerings online.