The recent release of ‘The Devil Wears Prada 2’ has not only captivated audiences but also stirred interest in several iconic New York City restaurants featured in the film. Following its opening weekend, which saw a domestic box office take of $77 million, local eateries have reported an uptick in customer inquiries. Many patrons have been curious about the specific locations where memorable scenes were shot.
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Anne Hathaway makes her much-anticipated return as Andy Sachs, now stepping into the role of features editor at Runway, the fashion magazine that originally cast her in a supporting role. Unlike her previous position as Miranda Priestly’s assistant, Andy now faces the challenge of securing advertising revenue from Emily Charlton, portrayed by Emily Blunt, who has risen to the head of U.S. operations at Dior. The film’s exploration of their professional rivalry is set against the backdrop of some of New York City’s most cherished dining establishments.

One of the film’s highlights includes Jack’s Wife Freda, located in SoHo. It’s here that Andy has her first date, seated in an intimate corner banquette, a signature element of the restaurant’s charm. A spokesperson shared with PEOPLE that the day of filming generated considerable excitement, with fans congregating outside. The restaurant has since noted a surge in visitors asking about the specifics of Andy’s date, expressing their delight at being part of such a significant scene.
Sharing behind-the-scenes glimpses on social media, Jack’s Wife Freda posted clips showing the filming process, revealing a decorative sign marked with “Set #3” alongside “cerulean”, a nod to one of the film’s quirks. Fans were also treated to glimpses of Hathaway and Patrick Brammall, who plays her love interest, amid the bustling atmosphere generated by onlookers hoping to catch a glimpse of the production.
Another notable establishment featured in the film is Bubby’s, famed for its comfort food and pancakes, nestled in the Tribeca neighbourhood. The film showcases lively discussions among Andy and her friends as they enjoy fries and cocktails, culminating in a celebratory scene reminiscent of the first film. Bubby’s teased audiences on Instagram, hinting at its role in the much-loved series while sharing captivating behind-the-scenes content from the shoot, including shots of the restaurant’s signature dishes.
Marlow East, an upscale Upper East Side venue, also graces the movie, serving as a backdrop for a key scene where Andy and Emily indulge in potato wedges. On the release day, the restaurant commemorated its moment in the spotlight by posting stylish photographs of martinis, one featuring a Prada bag for added flair, celebrating its connection to the film.
The film also includes Peacock Alley Bar, a sophisticated setting located in the historic Waldorf Astoria hotel. This elegant venue serves as the scene for a pivotal meeting between Nigel and Miranda’s assistant, adding a touch of glamour to the film. The bar’s menu features creatively named cocktails, reinforcing its reputation as a hotspot for celebrities and socialites alike.
Although not directly featured, The Long Island Bar appears in the film’s trailer. Andy is seen spinning outside this family-run establishment, which has welcomed patrons since 1951. Known for its extensive drinks menu alongside a selection of classic dishes, it remains a beloved spot for locals and visitors to Brooklyn.
The resurgence of interest in these restaurants signifies the considerable influence of film and storytelling on local businesses. As diners flock to experience the locations brought to life on screen, it demonstrates how cinema can breathe new life into community hotspots. With patrons eager to immerse themselves in the narrative by visiting these familiar settings, the cultural impact of ‘The Devil Wears Prada 2’ extends far beyond the cinema, engaging audiences in the rich tapestry of New York City’s dining scene.
As the film continues to draw viewers, it is likely that these eateries will maintain their newfound popularity, with many keen to replicate their favourite characters’ experiences in the vibrant heart of Manhattan.
